Social Media – New Classic

Blue classical bust with yellow headphones inside a white frame and 'Sunday Strategy' headline.

Newsletter

The AI Marketing Input Paradox: Bad Input, Good Output

Why do a majority of marketers brief their newest tools with their worst data? We unpick the AI marketing paradox + more in this week’s Sunday Strategy.

July 28, 2026

Newsletter

Are We All Becoming Luddites?

From TikTok’s hidden ‘Farlands’ to the rise of the Gen Z Luddite, technology pushback is going mainstream. This and more in this week’s Sunday Strategy.

July 12, 2026

Collage poster featuring a plaster head wearing headphones and bold 'Sunday Strategy' text, with bright pink/green scribbles and urban collage background.

Newsletter

Why Is Everyone Maxxing?

From sleepmaxxing to whimsymaxxing, why is everyone suddenly optimizing everything? The rise (and peak?) of maxxing + more this week.

July 6, 2026

Airgo Reports

Airgo Trend Report: July 2, 2026

This week’s Airgo Cultural Trends report saw a clear move towards greater control and curation across several cultural tensions.

July 2, 2026

Collage of a classical head with a shop storefront inside the brain, overlaid by 'Sunday Strategy' text.

Newsletter

Dopamine Shopping vs. Gamifying Purchase

Fake ‘Dopamine Shopping’ websites allow users to feel like they’ve bought something without paying. Is it the logical end of gamified purchase + more this week.

June 30, 2026

Cover art: a woman with oversized blue headphones and sunglasses at a sunny seaside town; bold 'Sunday Strategy' text overlay.

Newsletter

Can Cannes Keep Up with AI Creativity?

As the Cannes Lions festival kicks off with are new categories & standards shifting with AI and creativity? This and more in this week’s Sunday Strategy.

June 21, 2026

Newsletter

Will the World Cup Shift Attitudes About America?

Will the World Cup shift perceptions of brand America? Nike goes full Knicks and more in this issue of Sunday Strategy.

June 16, 2026

Newsletter

The “Friendship Economy”: Brands Selling Connection

What happens when love bombing comes to the friendship economy? What’s driving the rise of LitRPG? These stories and more in this week’s Sunday Strategy

June 2, 2026

Newsletter

Spotify’s “Real Fans” Bet vs. Google’s Forced AI Remixes

Despite AI doubts, can Google force us to use it more with Remix? Can Spotify reward real fans with tickets? This and more in this week’s Sunday Strategy

May 25, 2026