Share of Search
Monitoring markets and demand
Airgo Share of Search turns Google search data into a leading indicator of where market share has gone and where it is heading. It helps measure demand for brands as it shifts and gives a sense of each brand's current health and performance within the sector. Airgo currently tracks over 100 sectors and 3,300 brands around the globe.
Live Example Dashboards
Sector dashboards · updated monthly
Takeaway
18 brands · Just Eat leads (40%)
View the report →GlobalStreaming Services
21 brands · YouTube leads (70%)
View the report →USAirline
83 brands · American Airlines leads (18%)
View the report →USAutomotive
64 brands · Ford leads (11%)
View the report →USQSR / Casual Dining
200 brands · Starbucks leads (7%)
View the report →Explore the wider data set
Airgo tracks over 100 sectors and 3,300 brands. While a few are available on the website, contact us to talk about working together to look at your sector and competitors.
Methodology: Share of Search is GTAB-normalised Google Trends data, each brand expressed as a percentage of total sector search interest. Updated monthly. © 2026 New Classic Consulting LLC.