Share of Search
Monitoring markets and demand
Airgo Share of Search turns Google search data into a leading indicator of where market share has gone and where it is heading. It helps measure demand for brands as it shifts and gives a sense of each brand's current health and performance within the sector. Airgo currently tracks over 100 sectors and 3,300 brands around the globe.
Live Example Dashboards
Sector dashboards · updated monthly
Takeaway
17 brands · Just Eat leads (44%)
View the report →GlobalStreaming Services
21 brands · YouTube leads (60%)
View the report →USAirline
85 brands · Delta Air Lines leads (22%)
View the report →USAutomotive
63 brands · Ford leads (10%)
View the report →USQSR / Casual Dining
207 brands · Starbucks leads (8%)
View the report →Explore the wider data set
Airgo tracks over 100 sectors and 3,300 brands. While a few are available on the website, contact us to talk about working together to look at your sector and competitors.
Methodology: Share of Search is GTAB-normalised Google Trends data, each brand expressed as a percentage of total sector search interest. Updated monthly. © 2026 New Classic Consulting LLC.