Creator Economy – New Classic

Newsletter

Is Creativity Destined to Just Be AI Material?

The non-AI film that became an AI template, why advertising is trusted less than AI, the rise of cognitive surrender, and a $1m-a-day war in property.

September 20, 2026

Newsletter

Silver Influencers vs. Advertising’s Age Problem

92% of marketers call over-50s financially stable, but only 17% have a strategy for them. Can silver influencers close that gap? + more this week.

September 7, 2026

Airgo Reports

Airgo Trend Report: September 3rd, 2026

The week’s skirmishes over intellectual property, from music licensing to AI trade secrets, demonstrate how authenticity has become the new lever for control

September 3, 2026

Airgo Reports

Airgo Trend Report: August 20th, 2026

This week in culture, Airgo saw the 712-hour Balenciaga gown and Iris van Herpen’s pleating demonstrate a clear move towards an ‘Artisan Premium’. These are Shifts to Craft over Efficiency.

August 20, 2026

Airgo Reports

Airgo Trend Report: August 13th, 2026

The allure of the temporary and ephemeral is growing. From IMAX screenings to reality TV reunions, audiences are seeking out singular & temporary moments.

August 13, 2026

Cover for Áirgo Trend Report (7.17.2026): multicolored abstract collage with a large white geometric symbol.

Airgo Reports

Airgo Trend Report: July 17th, 2026

The cultural mood is shifting, with a notable move towards Curation over Abundance as intimate live experiences pop up amongst a wave of digital content.

July 17, 2026

Collage poster featuring a plaster head wearing headphones and bold 'Sunday Strategy' text, with bright pink/green scribbles and urban collage background.

Newsletter

Why Is Everyone Maxxing?

From sleepmaxxing to whimsymaxxing, why is everyone suddenly optimizing everything? The rise (and peak?) of maxxing + more this week.

July 6, 2026

Cover art: a woman with oversized blue headphones and sunglasses at a sunny seaside town; bold 'Sunday Strategy' text overlay.

Newsletter

Can Cannes Keep Up with AI Creativity?

As the Cannes Lions festival kicks off with are new categories & standards shifting with AI and creativity? This and more in this week’s Sunday Strategy.

June 21, 2026

Newsletter

Spotify’s “Real Fans” Bet vs. Google’s Forced AI Remixes

Despite AI doubts, can Google force us to use it more with Remix? Can Spotify reward real fans with tickets? This and more in this week’s Sunday Strategy

May 25, 2026

Newsletter

Vibe Crafting vs. Vibe Coding

Can Vibe Crafting do for hardware what Vibe Coding did for software? Can brands troll runners? These and more in this week’s Sunday Strategy

April 20, 2026