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    • Brand Strategy
    • Creative Strategy
    • Comms Strategy
  • Clients
    • Brands
    • Startups
    • Agencies & In-House
    • Non-Profits & Cultural Orgs
  • Thinking
  • Airgo
    • Insights
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  • About
  • Contact Us

Creator Economy

Creators, platforms and the shifting economics of attention — what partnership and influence look like when everyone is a media company.

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Newsletter
Why Is Everyone Maxxing?
July 6, 2026
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Newsletter
Can Cannes Keep Up with AI Creativity?
June 21, 2026
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Newsletter
Spotify’s “Real Fans” Bet vs. Google’s Forced AI Remixes
May 25, 2026
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Newsletter
Vibe Crafting vs. Vibe Coding
April 20, 2026
Newsletter
Black Friday’s AI Frenemy
November 30, 2025
Newsletter
Selling to “Sephora Kids”: Marketing’s New Youth Frontier
November 17, 2025
Thinking
The Mr. Beast-ification of Culture
November 14, 2025
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Newsletter
Will We Pay for Our Social Media Memories?
October 12, 2025
Newsletter
The Risk of Rose-Tinted Advertising
July 14, 2025
Newsletter
The Danger of AI “Yes Men”
May 11, 2025
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Sunday Isn't Scary,
With a Strategy.

Sunday Strategy is our take on the stories, trends & ads shaping next week – delivered every Sunday via Substack. Unsubscribe anytime.

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