Creator Economy – New Classic

Cover for Áirgo Trend Report (7.17.2026): multicolored abstract collage with a large white geometric symbol.

Airgo Reports

Airgo Trend Report: July 17th, 2026

The cultural mood is shifting, with a notable move towards Curation over Abundance as intimate live experiences pop up amongst a wave of digital content.

July 17, 2026

Collage poster featuring a plaster head wearing headphones and bold 'Sunday Strategy' text, with bright pink/green scribbles and urban collage background.

Newsletter

Why Is Everyone Maxxing?

From sleepmaxxing to whimsymaxxing, why is everyone suddenly optimizing everything? The rise (and peak?) of maxxing + more this week.

July 6, 2026

Cover art: a woman with oversized blue headphones and sunglasses at a sunny seaside town; bold 'Sunday Strategy' text overlay.

Newsletter

Can Cannes Keep Up with AI Creativity?

As the Cannes Lions festival kicks off with are new categories & standards shifting with AI and creativity? This and more in this week’s Sunday Strategy.

June 21, 2026

Newsletter

Spotify’s “Real Fans” Bet vs. Google’s Forced AI Remixes

Despite AI doubts, can Google force us to use it more with Remix? Can Spotify reward real fans with tickets? This and more in this week’s Sunday Strategy

May 25, 2026

Newsletter

Vibe Crafting vs. Vibe Coding

Can Vibe Crafting do for hardware what Vibe Coding did for software? Can brands troll runners? These and more in this week’s Sunday Strategy

April 20, 2026

Newsletter

Black Friday’s AI Frenemy

Is Die Hard a Christmas Movie? New Research Says No. This, Black Friday vs. AI and more in this week’s issue of Sunday Strategy

November 30, 2025

Newsletter

Selling to “Sephora Kids”: Marketing’s New Youth Frontier

Sephora Kids are back and brands are selling to them. WPP flirts with Havas. These stories and more in this week’s issue of Sunday Strategy.

November 17, 2025

Newsletter

Will We Pay for Our Social Media Memories?

How much will we pay for social media memories to be stored? Can Brand Purpose 2.0 survive polarization? This and more in this issue of Sunday Strategy

October 12, 2025

Newsletter

The Risk of Rose-Tinted Advertising

What’s the risk in Rose Tinted Ads? How does AI Music address its uncertainty issue? This and more in this week’s Sunday Strategy issue.

July 14, 2025