Consumer Behavior – New Classic

Airgo Reports

Airgo Trend Report: August 27th, 2026

The Fugees’ reunion and Jack White’s Dolly Parton tribute underscore a desire for shared cultural moments that cherish what we hold dear in culture.

August 28, 2026

Airgo Reports

Airgo Trend Report: August 20th, 2026

This week in culture, Airgo saw the 712-hour Balenciaga gown and Iris van Herpen’s pleating demonstrate a clear move towards an ‘Artisan Premium’. These are Shifts to Craft over Efficiency.

August 20, 2026

Golden robot wearing headphones speaks into microphones for a podcast titled Sunday Strategy

Newsletter

What Happens When Slop Is An Accusation Beyond AI

Who decides whether something is any good, and what happens when we stop asking? In this issue of Sunday Strategy, we look at six stories to think about next week,

August 16, 2026

Airgo Reports

Airgo Trend Report: August 13th, 2026

The allure of the temporary and ephemeral is growing. From IMAX screenings to reality TV reunions, audiences are seeking out singular & temporary moments.

August 13, 2026

Cover for Airgo Trend Report 8.6.2026 with bold white text over an abstract orange‑blue artwork and a large white symbol on the right.

Airgo Reports

Airgo Trend Report: August 6th, 2026

Stories of resilience in culture are creating a narrative that supports greater optimism about the world. These and more in this week’s Airgo Trend Report.

August 6, 2026

Newsletter

When Dinner Serves Up Logistics

3/4 US meals are now eaten off site, and restaurants are rebuilding as logistics companies. What this optimisation risks + more in this week’s Sunday Strategy.

August 2, 2026

Airgo Trend Report cover with a colorful abstract background and a white emblem, dated 7.31.2026.

Airgo Reports

Airgo Trend Report: July 31st, 2026

The machine credibility gap is widening, as seen with OpenAI’s recent security lapses.

July 31, 2026

Blue classical bust with yellow headphones inside a white frame and 'Sunday Strategy' headline.

Newsletter

The AI Marketing Input Paradox: Bad Input, Good Output

Why do a majority of marketers brief their newest tools with their worst data? We unpick the AI marketing paradox + more in this week’s Sunday Strategy.

July 28, 2026

Airgo Reports

Airgo Trend Report: July 23rd, 2026

This week saw cultural trends shift towards valuing permanence and individual agency – as lasting value and autonomy overtook the ‘quick fix’.

July 23, 2026