Our Thinking.
Research, Thought Pieces & Our Weekly Newsletter, Sunday Strategy
The cancellations of Geordie Greep's tour dates and fresh criticism of Anne Hathaway show a clear move away from protected reputations.
The cancellations of Geordie Greep's tour dates and fresh criticism of Anne Hathaway show a clear move away from protected reputations.
UK brands spend twice as much on price promotions as on paid media, yet most can't say which ones work. Can brands break the habit? + more this week.
Meta's $200 billion AI gamble and the potential 9% of US GDP for AI show a massive push for scale. This mirrors Disney's price hikes on its streaming services, moving towards premium pricing. Two sectors, one search for growth.
OpenAI, Meta and xAI are giving their AI agents cute mascots. Is cuteness the way to our hearts and data? This and more in this week's Sunday Strategy.
The return of the Air Jordan 1 High OG “Royal” and Louis Vuitton’s Keith Haring collaboration cement heritage as the default setting. This trend now overcomes productised intimacy, seen in various other trends.
Fantasy football drafts are now booked like holidays and the cost of friendship is rising. Is friendship becoming too premium? This and more in this week's Sunday Strategy.
From the scale of AI valuations to artists leveraging cultural capital, this week saw a preference for speculative growth amongst those with scale.
The non-AI film that became an AI template, why advertising is trusted less than AI, the rise of cognitive surrender, and a $1m-a-day war in property.
Creators are now picked for how AI answers will cite them, not just who watches. Can briefs serve humans and machines? + more this week.
92% of marketers call over-50s financially stable, but only 17% have a strategy for them. Can silver influencers close that gap? + more this week.
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