Our Thinking.
Research, Thought Pieces & Our Weekly Newsletter, Sunday Strategy
Stories of resilience in culture are creating a narrative that supports greater optimism about the world. These and more in this week's Airgo Trend Report.
Stories of resilience in culture are creating a narrative that supports greater optimism about the world. These and more in this week's Airgo Trend Report.
3/4 US meals are now eaten off site, and restaurants are rebuilding as logistics companies. What this optimisation risks + more in this week's Sunday Strategy.
The machine credibility gap is widening, as seen with OpenAI's recent security lapses.
Why do a majority of marketers brief their newest tools with their worst data? We unpick the AI marketing paradox + more in this week's Sunday Strategy.
This week saw cultural trends shift towards valuing permanence and individual agency - as lasting value and autonomy overtook the 'quick fix'.
The average date now costs $189 and half of Gen Z spend nothing on dating at all. Is romance being repriced? This and more in this week's Sunday Strategy.
The cultural mood is shifting, with a notable move towards Curation over Abundance as intimate live experiences pop up amongst a wave of digital content.
From TikTok's hidden 'Farlands' to the rise of the Gen Z Luddite, technology pushback is going mainstream. This and more in this week's Sunday Strategy.
Weekly cultural trends: audiences now reward verifiable proof over spin. Inside the receipts economy — brand transparency, the pull to scale, and rising cynicism.
From sleepmaxxing to whimsymaxxing, why is everyone suddenly optimizing everything? The rise (and peak?) of maxxing + more this week.
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