Skip to content
New Classic Logo
  • Services
    • Brand Strategy
    • Creative Strategy
    • Comms Strategy
  • Clients
    • Brands
    • Startups
    • Agencies & In-House
    • Non-Profits & Cultural Orgs
  • Thinking
  • Airgo
    • Insights
    • Share of Search
    • MCP
  • About
  • Contact Us
  • Services
    • Brand Strategy
    • Creative Strategy
    • Comms Strategy
  • Clients
    • Brands
    • Startups
    • Agencies & In-House
    • Non-Profits & Cultural Orgs
  • Thinking
  • Airgo
    • Insights
    • Share of Search
    • MCP
  • About
  • Contact Us

Social Media

Platform shifts, formats and social behaviour — what changing feeds mean for brands trying to be part of the conversation.

Sunday Strategy Super Bowl Special newsletter header
Newsletter
Meta’s Location-Sharing Gamble

Why is it that Meta’s copy of Snapchat’s location sharing has sparked outrage? Can Walkers Remake a 90s classic ad? These and more in this issue of Sunday Strategy

August 10, 2025
Newsletter
Can We Accept Superintelligent AI Assistants?

Can we accept Meta’s vision of Super Intelligent AI Assistants in our daily lives? Can comments raise awareness of cancer? This and more in Sunday Strategy.

August 3, 2025
Coldplaygate and brand shaming risk article header
Thinking
‘Coldplaygate’ and the Risk of Brand Shaming

The viral Coldplaygate kiss cam moment turned executives into brand fodder, but what risks exist around brand shaming?

July 22, 2025
Newsletter
So You’ve Been Brand Shamed — Now What?

What happens when brands hop into moments of shame like Coldplaygate? We look at what happens when you’ve been brand shamed + more in Sunday Strategy.

July 20, 2025
Newsletter
How Do We Survive the “Infinite Workday”?

When new data from Microsoft shows we’re always on, how do we survive the ‘Infinite Workday’. This and more in this issue of Sunday Strategy.

June 22, 2025
Newsletter
The Rise of the Self-Effacing Rebrand

Can brands make fun of their own rebrands? HBO thinks so. This and more in this issue of Sunday Strategy.

May 19, 2025
Newsletter
The Danger of AI “Yes Men”

How Dangerous are ‘Yes Man’ AI? How did KFC celebrate Mother’s Day? These and more in this issue of Sunday Strategy.

May 11, 2025
Newsletter
The Impact of “Masculinity Influencers” on Young Men

What is the impact of Masculinity Influencers on Young Men, Wrexham’s fairy tale + more in this issue of Sunday Strategy

April 27, 2025
Newsletter
Social Media’s Slip Away From Socialising

Does social media still have any socializing? Can parents join the spring break party? These stories and more in this week’s issue of Sunday Strategy.

April 20, 2025
Newsletter
Tariff Anxiety vs. Polarisation

Will US Tariffs Bring the Country Together? When Did Space Get Boring? These and More in This Week’s Issue.

April 6, 2025
Page1 Page2 Page3 Page4 Page5
Browse by theme All thinking →
  • Advertising64
  • Agency Business31
  • AI81
  • Brand Strategy76
  • Consumer Behavior83
  • Creator Economy12
  • Culture84
  • Health2
  • Identity4
  • Media35
  • Naming1
  • Nostalgia5
  • Purpose & Sustainability10
  • Regulation & Privacy6
  • Social Media48
  • Tech64
NEW CLASSIC logo with a white abstract mark on the left and bold black 'NEW CLASSIC' text

Let’s Talk About It.

From long-term partnerships to short-term projects and workshops. Tell us the problem and we’ll design what a partnership could look like.

Get In Touch

Sunday Isn't Scary,
With a Strategy.

Sunday Strategy is our take on the stories, trends & ads shaping next week – delivered every Sunday via Substack. Unsubscribe anytime.

Strategy

  • Brand Strategy
  • Creative Strategy
  • Comms Planning
  • Consulting & Advisory

Who We Work With

  • Brands
  • Startups
  • Agencies & In-House
  • Non-Profits & Cultural Orgs

Airgo

  • Airgo Insights
  • Share of Search
  • Cultural Trends
  • Airgo MCP

Company

  • About
  • Thinking
  • What We Do
  • Contact
Linkedin Youtube Spotify Rss Tiktok Threads Envelope

© 2026 New Classic · hello@newclassic.agency