Social Media – New Classic

Newsletter

Botnets vs. Brands: The Fight for Authentic Engagement

What happens when botnets start artificially amplifying outrage around brands? Can we control our social algorithms? This + more in this issue of Sunday Strategy

October 5, 2025

Newsletter

Is Internet Culture Getting More Cringe?

Is Internet Culture Getting More or Less Cringe? Are We All Becoming Nouveau Nihilists? These and more stories in this issue of Sunday Strategy

September 28, 2025

Newsletter

Meta’s Location-Sharing Gamble

Why is it that Meta’s copy of Snapchat’s location sharing has sparked outrage? Can Walkers Remake a 90s classic ad? These and more in this issue of Sunday Strategy

August 10, 2025

Newsletter

Can We Accept Superintelligent AI Assistants?

Can we accept Meta’s vision of Super Intelligent AI Assistants in our daily lives? Can comments raise awareness of cancer? This and more in Sunday Strategy.

August 3, 2025

Thinking

‘Coldplaygate’ and the Risk of Brand Shaming

The viral Coldplaygate kiss cam moment turned executives into brand fodder, but what risks exist around brand shaming?

July 22, 2025

Newsletter

So You’ve Been Brand Shamed — Now What?

What happens when brands hop into moments of shame like Coldplaygate? We look at what happens when you’ve been brand shamed + more in Sunday Strategy.

July 20, 2025

Newsletter

How Do We Survive the “Infinite Workday”?

When new data from Microsoft shows we’re always on, how do we survive the ‘Infinite Workday’. This and more in this issue of Sunday Strategy.

June 22, 2025