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Purpose & Sustainability

Purpose, sustainability and brands taking stands — what lands as meaningful versus what’s just empty marketing.

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Newsletter
When Dinner Serves Up Logistics

3/4 US meals are now eaten off site, and restaurants are rebuilding as logistics companies. What this optimisation risks + more in this week’s Sunday Strategy.

August 2, 2026
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Airgo Reports
Airgo Trend Report: July 9th, 2026

Weekly cultural trends: audiences now reward verifiable proof over spin. Inside the receipts economy — brand transparency, the pull to scale, and rising cynicism.

July 9, 2026
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Newsletter
Dopamine Shopping vs. Gamifying Purchase

Fake ‘Dopamine Shopping’ websites allow users to feel like they’ve bought something without paying. Is it the logical end of gamified purchase + more this week.

June 30, 2026
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Newsletter
OpenAI’s “Goblin Mode” and the Rethinking of Museums

Is a love of raccoons or goblins something that make’s AI more or less human? We look at this and more in this week’s issue of Sunday Strategy

May 3, 2026
Newsletter
AI Delusion vs. Social Media Extremism

Can AI nudge people back to the ‘middle’ as Social Media pushes them to the extreme? Is everything game for LinkedIn now? These and more in this issue.

April 6, 2026
Newsletter
The Rise of the “Waymo Wrangler”

In the future, we’ll all be Waymo Wranglers – but we might not give to charity as much. We look at these stories and more in the last Sunday Strategy of 2025.

December 31, 2025
Thinking
Can Sports Shift How We Think About Climate Change?

With extreme temperatures interrupting Wimbledon and the FIFA Club World Cup, can sports be a force to change how we think about climate change?

July 9, 2025
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Newsletter
The Rise of “Performative Reading”

In a world of AI collaboration, is our biggest asset our own personal taste? This and more in this week’s issue of Sunday Strategy

July 6, 2025
Thinking
Can Charities Share a Challenge?

The icebucket challenge is back eleven years after its hey day and for a different cause. But can two charities share the same challenge, even after a decade?

April 22, 2025
Newsletter
Social Media’s Slip Away From Socialising

Does social media still have any socializing? Can parents join the spring break party? These stories and more in this week’s issue of Sunday Strategy.

April 20, 2025
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