Actionable
Intelligence
Airgo is New Classic’s AI platform – connecting every signal around a brand and processing it into a unified view to power better strategy.
Strategic Intelligence, Not SaaS
Airgo isn’t a SaaS platform, its our strategic AI and data platform baked into every piece of work. We don’t sell Airgo on its own, you get it included with every piece of thinking we create.
Airgo powers everything from sector reports through to specific data points and analysis. From Share of Search analysis and market spikes to messaging audits and category drivers, Airgo helps show what will impact your business strategically.
What is AIRGO?
What's Under the Hood
Airgo Isn't One Technology.
Technology moves fast, so the best tools are a combination of bought, built and borrowed. Airgo is a continuously evolving ‘stack’ of different tools, AI and data sources. Our current version includes:
Search & Salience
Market Intelligence
Using share of search and LLM analysis, Airgo identifies consumer demand and interest shifts.
We use SoS data to identify market share shifts, market spikes, growth potential and associations with different concepts amongst 1000s of brands.
Cultural Trends
Tensions, Trends & Tethers
Forces in culture are the ‘rocket fuel’ brands have to grow faster and capture attention.
Trained on New Classic’s newsletters and publications, Airgo obtains and researches trends, serving them as strategic opportunities.
Messaging & Traction
Performance
Airgo tracks organic and paid asset performance, correlating it back to search & trends to understand what’s working and what isn’t for your brand and sector.
It identifies where growth exists and how well your brand is strategically leveraging it.
Airgo By the Numbers
Airgo is tracking 3,300+ brands across 100 sectors, all connected and considered across data sources. US, UK and Global brands are tracked through their search behavior, LLM recommendation, social and CRM activity. These are contrasted against 30k+ articles analyzed every month for cultural and market opportunities – all creating one clear view for brands.
What we Track
Airgo Powers Classic Thinking
Airgo is more than one data source. It is the synthesis of many different types of information and thinking, constantly working through AI agents to report and define how a brand should see the market. It powers research, agency thinking and most important, our strategic work for clients.
WHat AIRGO Makes
Get In Touch
Find Out More.
Want to know what Airgo can tell you about your brand or sector? Want to know more about how to build your own?
Send us a message below or at hello@newclassic.agency.