Advertising – New Classic

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Newsletter

The AI Marketing Input Paradox: Bad Input, Good Output

Why do a majority of marketers brief their newest tools with their worst data? We unpick the AI marketing paradox + more in this week’s Sunday Strategy.

July 28, 2026

Newsletter

Are We All Becoming Luddites?

From TikTok’s hidden ‘Farlands’ to the rise of the Gen Z Luddite, technology pushback is going mainstream. This and more in this week’s Sunday Strategy.

July 12, 2026

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Airgo Reports

Airgo Trend Report: July 9th, 2026

Weekly cultural trends: audiences now reward verifiable proof over spin. Inside the receipts economy — brand transparency, the pull to scale, and rising cynicism.

July 9, 2026

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Newsletter

Why Is Everyone Maxxing?

From sleepmaxxing to whimsymaxxing, why is everyone suddenly optimizing everything? The rise (and peak?) of maxxing + more this week.

July 6, 2026

Airgo Reports

Airgo Trend Report: July 2, 2026

This week’s Airgo Cultural Trends report saw a clear move towards greater control and curation across several cultural tensions.

July 2, 2026

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Newsletter

Dopamine Shopping vs. Gamifying Purchase

Fake ‘Dopamine Shopping’ websites allow users to feel like they’ve bought something without paying. Is it the logical end of gamified purchase + more this week.

June 30, 2026

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Airgo Reports

Airgo Trend Report: June 26, 2026

This week saw a significant push towards personalised and autonomous choices, indicating a desire for greater individual agency.

June 26, 2026

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Newsletter

Can Cannes Keep Up with AI Creativity?

As the Cannes Lions festival kicks off with are new categories & standards shifting with AI and creativity? This and more in this week’s Sunday Strategy.

June 21, 2026

Newsletter

Will the World Cup Shift Attitudes About America?

Will the World Cup shift perceptions of brand America? Nike goes full Knicks and more in this issue of Sunday Strategy.

June 16, 2026

Newsletter

Why “Liminal Horror” Went Mainstream

What can thatched roof feuds teach us about innovation? Is Liminal Horror a pandemic callback for Gen Z? These and more in this week’s Sunday Strategy

June 8, 2026