Social Media – New Classic

Newsletter

Will AI Writing Kill the Digression?

As AI changes how we communicate, will it optimize us away from richer, less direct stories? This and more in this week’s issue of Sunday Strategy.

May 10, 2026

Newsletter

Vibe Crafting vs. Vibe Coding

Can Vibe Crafting do for hardware what Vibe Coding did for software? Can brands troll runners? These and more in this week’s Sunday Strategy

April 20, 2026

Newsletter

AI Delusion vs. Social Media Extremism

Can AI nudge people back to the ‘middle’ as Social Media pushes them to the extreme? Is everything game for LinkedIn now? These and more in this issue.

April 6, 2026

Newsletter

Is Social Media Facing Its “Big Tobacco Moment”?

Can Robots smash their way into our everyday life with a pratfall? Is Social Media facing their ‘big tobacco’ moment or something worse? These and more this week.

March 29, 2026

Newsletter

Bonused in AI Tokens? The Rise of Being Paid in “Potential”

Would you want to be bonus’d partially in AI Tokens? Can TikTok be old enough to create nostalgia? These and more in this week’s Sunday Strategy

March 22, 2026

Newsletter

The “Great Unpolishing”: Why Brands Ditch Polish

As authenticity takes over for aspiration, Burger CEOs struggling to eat their own product are just another piece of the ‘Great Unpolishing’.

March 8, 2026

Newsletter

AI Doesn’t Help All Employees Equally

Why doesn’t AI help all employees equally? What TikTok’s US deal means for Algo Nationalism. These and more in this week’s Sunday Strategy newsletter.

January 25, 2026

Newsletter

Is This the End of Polished Social Media?

A new note from the Head of Instagram may have signalled the end of polished social media (and Instagram) as we know it. We look at this and more this week.

January 4, 2026

Newsletter

Short-Form Social Hits the Living Room TV

Can Instagram succeed to get short form content on TV? Where does Financial Nihilism lead young investing? These and more in this issue of Sunday Strategy?

December 22, 2025

Newsletter

“Ad-Like Objects”: The Real Risk AI Poses to Advertising

Are we angry about AI in ads or ‘how’ AI is being used in ads? We look at the growing risk of ‘Ad Like Objects’ and more in this week’s Sunday Strategy

December 14, 2025