What We Believe
Brands Don't Succeed Alone.
The brands most likely to become classics, are the ones that make people want. We believe strategy bridges the gap between customers and brands to create supporters.
The brands most likely to become classics, are the ones that make people want. We believe strategy bridges the gap between customers and brands to create supporters.
We’re an agency that believes in the power of strategy to make things better – it’s something we call ‘Strategic Optimism’.
We refine product offerings, create brands from scratch or reposition them to be more valuable. We create campaigns that tie together creative, media and cultural strategy to cut through and change behavior.
Brand is the most important input to long term success.
From creating new brands from scratch to repositioning global heritage brands, we can help develop a strategic roadmap to make your brand more valuable, present and relevant in today’s culture.
Our brand planning model breaks down the key elements to brand success, specifically crafting each before creating an integrated system that ties them together.
Brand strategy can be delivered as a full engagement, workshops or (for Cultural / Charity sector clients) a self-guided process.
As creative capabilities increase, creative strategy is the driver of campaign effectiveness.
From omni-channel global campaigns to tactical activity, we can help create or refine a creative strategy to deliver a brief that enables engaging thinking and ideas. From brief creation to briefing and creative oversight, we’re able to ensure that a brief identifies and delivers behavior change through creativity.
Creative strategy can be delivered on an ongoing basis, as a project or in a workshop to consider upcoming briefs and activity.
In modern marketing, how and where a brand shows up is as important as what it says.
Communications planning is the body language of brands and we ensure there is a strategy that demonstrates a brand’s meaning and reinforces its message. Communications and Media strategy considers how to capture attention and create a useful context for campaign activity.
Communications and media strategy can be delivered on an ongoing basis, as a project, strategic audit or in a workshop to consider upcoming briefs and activity.
Consulting with a preference for action.
Wider consulting services, from product development to audience identification and sizing, market intelligence or custom research can give marketers the holistic understanding they need to create the foundations for growth. A combined background in communications, consulting and research means we can help answer larger questions with a wider strategic perspective and an eye towards their implications.
Consulting can be delivered on an ongoing basis, as a project, audit or in workshop formats.
Find out more.
A strategic partner on demand.
Some problems don’t fit cleanly into a brief or project. We’re available to advise on an ongoing basis as a fractional member of your organization or team. Stretching beyond specific projects, we can help provide an ongoing external perspective to internal strategic development. We can define a larger strategic direction, cover for a strategic talent gap in an organization or even help you recruit partners by supporting a pitch.
Advisory is delivered as a set hourly engagement over an agreed fixed period.
Technology doesn’t replace strategy, it augments it. It is a new opportunity to bridge consumers and brands.
Ideas are most powerful when shared, so we publish regular Airgo Intelligence reports, as well as frameworks, research and opinion pieces.
Led by DuBose Cole, who has delivered strategies for clients from startups to Fortune 500 brands – New Classic combines technology, talent and thinking to inspire better ideas in different ways for each brief.
No two businesses or briefs are the same, so we work differently based on size, scale, budget and need. Whether you’re an established brand, a start-up, an agency, cultural organization or charity, we adapt our approach based on your needs.
From long term partnerships to short term projects and workshops, we want to find the best way to work together.
Get in touch and we can design what a partnership could look like.
