Agency Business – New Classic

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Newsletter

The AI Marketing Input Paradox: Bad Input, Good Output

Why do a majority of marketers brief their newest tools with their worst data? We unpick the AI marketing paradox + more in this week’s Sunday Strategy.

July 28, 2026

Newsletter

Will AI Writing Kill the Digression?

As AI changes how we communicate, will it optimize us away from richer, less direct stories? This and more in this week’s issue of Sunday Strategy.

May 10, 2026

Newsletter

Productivity Paranoia: Managing AI’s “Infinite Potential”

How do we manage the infinite potential promised by AI without having productivity paranoia? We look at this and more in this week’s Sunday Strategy

April 26, 2026

Newsletter

Vibe Crafting vs. Vibe Coding

Can Vibe Crafting do for hardware what Vibe Coding did for software? Can brands troll runners? These and more in this week’s Sunday Strategy

April 20, 2026

Newsletter

Prediction Markets vs. Information: The Difference

When everything is gambling, thanks to prediction markets, is information and news the last thing to rig? We look at this and more in this week’s Sunday Strategy.

April 13, 2026

Thinking

Why Marketing Needs More Than Certifications

1/3rd of marketers reportedly lack foundational marketing knowledge, but are certifications the answer or does the industry need a wider shared knowledge base?

March 28, 2026

Newsletter

Billable Hours vs. Outcomes: The Agency Pricing Trap

Can agencies leave billable hours behind without doing outcome based pricing? Who wants humanoid robots? These and more in this week’s issue of Sunday Strategy

February 22, 2026

Newsletter

The Performative AI Takeover: AI as Theatre

Does the AI revolution look like Moltbook and Moltwork or are we seeing a performative AI takeover on our terms? This and more in this week’s Sunday Strategy.

February 16, 2026

Newsletter

The Class Shift in Selling GLP-1s

Hims & Hers new Super Bowl Ad shows the growing class shift in selling GLP-1s. Should we merge Strategists & Creatives? These and more in this week’s issue.

February 4, 2026

Newsletter

The Myth of the Child Prodigy

What do ChatGPT ads mean for the platform? What did we get wrong about ‘child prodigies’? We look at these and more in the 100th issue of Sunday Strategy

January 18, 2026