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Sunday Strategy, our weekly newsletter: the stories, trends and ads that help you prepare to tackle the week ahead.

Newsletter

Hiring the Autodidact: Self-Taught Skills vs. the Résumé

Can self taught skills help you get a job? Can Axe teach its users to spray with subtlety? These stories and more in this week’s issue of Sunday Strategy.

March 1, 2026

Newsletter

Billable Hours vs. Outcomes: The Agency Pricing Trap

Can agencies leave billable hours behind without doing outcome based pricing? Who wants humanoid robots? These and more in this week’s issue of Sunday Strategy

February 22, 2026

Newsletter

The Performative AI Takeover: AI as Theatre

Does the AI revolution look like Moltbook and Moltwork or are we seeing a performative AI takeover on our terms? This and more in this week’s Sunday Strategy.

February 16, 2026

Newsletter

2026 Super Bowl Ads: What Worked, From Celebrity to Heritage

What will we be talking about after this year’s Super Bowl ads? We look at 6 outstanding questions from this year’s big game in our Super Bowl special.

February 9, 2026

Newsletter

The Class Shift in Selling GLP-1s

Hims & Hers new Super Bowl Ad shows the growing class shift in selling GLP-1s. Should we merge Strategists & Creatives? These and more in this week’s issue.

February 4, 2026

Newsletter

AI Doesn’t Help All Employees Equally

Why doesn’t AI help all employees equally? What TikTok’s US deal means for Algo Nationalism. These and more in this week’s Sunday Strategy newsletter.

January 25, 2026

Newsletter

The Myth of the Child Prodigy

What do ChatGPT ads mean for the platform? What did we get wrong about ‘child prodigies’? We look at these and more in the 100th issue of Sunday Strategy

January 18, 2026

Newsletter

“Conformity Gate” and the Limits of Stan Culture

What happens when fandoms won’t stop like Netflix & Conformity Gate? Google Gemini + Apple AI and more in this week’s issue of Sunday Strategy

January 11, 2026

Sunday Strategy Super Bowl Special newsletter header

Newsletter

Is This the End of Polished Social Media?

A new note from the Head of Instagram may have signalled the end of polished social media (and Instagram) as we know it. We look at this and more this week.

January 4, 2026

Newsletter

The Rise of the “Waymo Wrangler”

In the future, we’ll all be Waymo Wranglers – but we might not give to charity as much. We look at these stories and more in the last Sunday Strategy of 2025.

December 31, 2025

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