Newsletter

Sunday Strategy, our weekly newsletter: the stories, trends and ads that help you prepare to tackle the week ahead.

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Newsletter

Is This the First AI Election?

Voters are asking chatbots, campaigns are deepfaking candidates and data centres are on the ballot. Is this the first AI election? + more this week.

November 2, 2026

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Brands vs. the Age of Reverse Engineering

AI tools can now clone software and games in days, so what’s left that competitors can’t copy? Is brand the last moat? + more this week.

October 25, 2026

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Newsletter

Is Halloween Coming for Christmas?

Halloween now has trees, wreaths and a season of its own, while the first Christmas ads land before the pumpkins. Is Halloweenmas here? + more this week.

October 18, 2026

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Can Brands Break Their Reliance on Discounts?

UK brands spend twice as much on price promotions as on paid media, yet most can’t say which ones work. Can brands break the habit? + more this week.

October 11, 2026

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Is Cuteness AI’s Best Way to Our Hearts and Data?

OpenAI, Meta and xAI are giving their AI agents cute mascots. Is cuteness the way to our hearts and data? This and more in this week’s Sunday Strategy.

October 5, 2026

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Is Friendship Becoming a Premium Product?

Fantasy football drafts are now booked like holidays and the cost of friendship is rising. Is friendship becoming too premium? This and more in this week’s Sunday Strategy.

September 27, 2026

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Is Creativity Destined to Just Be AI Material?

The non-AI film that became an AI template, why advertising is trusted less than AI, the rise of cognitive surrender, and a $1m-a-day war in property.

September 20, 2026

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Human Influence vs. AI Visibility

Creators are now picked for how AI answers will cite them, not just who watches. Can briefs serve humans and machines? + more this week.

September 13, 2026

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Silver Influencers vs. Advertising’s Age Problem

92% of marketers call over-50s financially stable, but only 17% have a strategy for them. Can silver influencers close that gap? + more this week.

September 7, 2026

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Is Advertising Shrinking or Stretching?

In this issue of Sunday Strategy, we look at seven stories to think about next week, including: Advertising Isn’t Shrinking, It’s Stretching; AI Shoppers May Be More Like Us Than

August 31, 2026