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Sunday Strategy, our weekly newsletter: the stories, trends and ads that help you prepare to tackle the week ahead.

Newsletter

Is Creativity Destined to Just Be AI Material?

The non-AI film that became an AI template, why advertising is trusted less than AI, the rise of cognitive surrender, and a $1m-a-day war in property.

September 20, 2026

Newsletter

Human Influence vs. AI Visibility

Creators are now picked for how AI answers will cite them, not just who watches. Can briefs serve humans and machines? + more this week.

September 13, 2026

Newsletter

Silver Influencers vs. Advertising’s Age Problem

92% of marketers call over-50s financially stable, but only 17% have a strategy for them. Can silver influencers close that gap? + more this week.

September 7, 2026

Newsletter

Is Advertising Shrinking or Stretching?

In this issue of Sunday Strategy, we look at seven stories to think about next week, including: Advertising Isn’t Shrinking, It’s Stretching; AI Shoppers May Be More Like Us Than

August 31, 2026

Newsletter

Sunday Strategy: Social Media’s Posting Recession, Rent as a Prize + The End of Trapped Loyalty

What happens when social media users stop posing as much? The ‘Post Recession’ makes social media less social than it is currently. This and more, this week.

August 23, 2026

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Newsletter

What Happens When Slop Is An Accusation Beyond AI

Who decides whether something is any good, and what happens when we stop asking? In this issue of Sunday Strategy, we look at six stories to think about next week,

August 16, 2026

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Newsletter

Modern Ownership & Owned Media: Where’s the Line?

How much of what you own, do you control? BMW’s partnership to put Spiderman ads in dashboards raises questions about modern ownership. This and more this week.

August 9, 2026

Newsletter

When Dinner Serves Up Logistics

3/4 US meals are now eaten off site, and restaurants are rebuilding as logistics companies. What this optimisation risks + more in this week’s Sunday Strategy.

August 2, 2026

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Newsletter

The AI Marketing Input Paradox: Bad Input, Good Output

Why do a majority of marketers brief their newest tools with their worst data? We unpick the AI marketing paradox + more in this week’s Sunday Strategy.

July 28, 2026

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Newsletter

Are Younger Singles Priced Out of Looking for Love?

The average date now costs $189 and half of Gen Z spend nothing on dating at all. Is romance being repriced? This and more in this week’s Sunday Strategy.

July 19, 2026

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