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Newsletter

Sunday Strategy, our weekly newsletter: the stories, trends and ads that help you prepare to tackle the week ahead.

Newsletter

When Dinner Serves Up Logistics

3/4 US meals are now eaten off site, and restaurants are rebuilding as logistics companies. What this optimisation risks + more in this week’s Sunday Strategy.

August 2, 2026

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The AI Marketing Input Paradox: Bad Input, Good Output

Why do a majority of marketers brief their newest tools with their worst data? We unpick the AI marketing paradox + more in this week’s Sunday Strategy.

July 28, 2026

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Are Younger Singles Priced Out of Looking for Love?

The average date now costs $189 and half of Gen Z spend nothing on dating at all. Is romance being repriced? This and more in this week’s Sunday Strategy.

July 19, 2026

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Are We All Becoming Luddites?

From TikTok’s hidden ‘Farlands’ to the rise of the Gen Z Luddite, technology pushback is going mainstream. This and more in this week’s Sunday Strategy.

July 12, 2026

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Why Is Everyone Maxxing?

From sleepmaxxing to whimsymaxxing, why is everyone suddenly optimizing everything? The rise (and peak?) of maxxing + more this week.

July 6, 2026

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Dopamine Shopping vs. Gamifying Purchase

Fake ‘Dopamine Shopping’ websites allow users to feel like they’ve bought something without paying. Is it the logical end of gamified purchase + more this week.

June 30, 2026

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Can Cannes Keep Up with AI Creativity?

As the Cannes Lions festival kicks off with are new categories & standards shifting with AI and creativity? This and more in this week’s Sunday Strategy.

June 21, 2026

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Will the World Cup Shift Attitudes About America?

Will the World Cup shift perceptions of brand America? Nike goes full Knicks and more in this issue of Sunday Strategy.

June 16, 2026

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Why “Liminal Horror” Went Mainstream

What can thatched roof feuds teach us about innovation? Is Liminal Horror a pandemic callback for Gen Z? These and more in this week’s Sunday Strategy

June 8, 2026

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The “Friendship Economy”: Brands Selling Connection

What happens when love bombing comes to the friendship economy? What’s driving the rise of LitRPG? These stories and more in this week’s Sunday Strategy

June 2, 2026

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