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Sunday Strategy, our weekly newsletter: the stories, trends and ads that help you prepare to tackle the week ahead.

Newsletter

Sunday Strategy: Social Media’s Posting Recession, Rent as a Prize + The End of Trapped Loyalty

What happens when social media users stop posing as much? The ‘Post Recession’ makes social media less social than it is currently. This and more, this week.

August 23, 2026

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What Happens When Slop Is An Accusation Beyond AI

Who decides whether something is any good, and what happens when we stop asking? In this issue of Sunday Strategy, we look at six stories to think about next week,

August 16, 2026

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Modern Ownership & Owned Media: Where’s the Line?

How much of what you own, do you control? BMW’s partnership to put Spiderman ads in dashboards raises questions about modern ownership. This and more this week.

August 9, 2026

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When Dinner Serves Up Logistics

3/4 US meals are now eaten off site, and restaurants are rebuilding as logistics companies. What this optimisation risks + more in this week’s Sunday Strategy.

August 2, 2026

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The AI Marketing Input Paradox: Bad Input, Good Output

Why do a majority of marketers brief their newest tools with their worst data? We unpick the AI marketing paradox + more in this week’s Sunday Strategy.

July 28, 2026

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Are Younger Singles Priced Out of Looking for Love?

The average date now costs $189 and half of Gen Z spend nothing on dating at all. Is romance being repriced? This and more in this week’s Sunday Strategy.

July 19, 2026

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Are We All Becoming Luddites?

From TikTok’s hidden ‘Farlands’ to the rise of the Gen Z Luddite, technology pushback is going mainstream. This and more in this week’s Sunday Strategy.

July 12, 2026

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Why Is Everyone Maxxing?

From sleepmaxxing to whimsymaxxing, why is everyone suddenly optimizing everything? The rise (and peak?) of maxxing + more this week.

July 6, 2026

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Dopamine Shopping vs. Gamifying Purchase

Fake ‘Dopamine Shopping’ websites allow users to feel like they’ve bought something without paying. Is it the logical end of gamified purchase + more this week.

June 30, 2026

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Can Cannes Keep Up with AI Creativity?

As the Cannes Lions festival kicks off with are new categories & standards shifting with AI and creativity? This and more in this week’s Sunday Strategy.

June 21, 2026