<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WXC4WRXV" height="0" width="0" style="display:none;visibility:hidden"></iframe>

Skip to content

Services
Clients
Thinking
Airgo
About
Contact Us

Services
Clients
Thinking
Airgo
About
Contact Us

Newsletter

Sunday Strategy, our weekly newsletter: the stories, trends and ads that help you prepare to tackle the week ahead.

Newsletter

Are We All Becoming Luddites?

From TikTok’s hidden ‘Farlands’ to the rise of the Gen Z Luddite, technology pushback is going mainstream. This and more in this week’s Sunday Strategy.

July 12, 2026

Collage poster featuring a plaster head wearing headphones and bold 'Sunday Strategy' text, with bright pink/green scribbles and urban collage background.

Newsletter

Why Is Everyone Maxxing?

From sleepmaxxing to whimsymaxxing, why is everyone suddenly optimizing everything? The rise (and peak?) of maxxing + more this week.

July 6, 2026

Collage of a classical head with a shop storefront inside the brain, overlaid by 'Sunday Strategy' text.

Newsletter

Dopamine Shopping vs. Gamifying Purchase

Fake ‘Dopamine Shopping’ websites allow users to feel like they’ve bought something without paying. Is it the logical end of gamified purchase + more this week.

June 30, 2026

Cover art: a woman with oversized blue headphones and sunglasses at a sunny seaside town; bold 'Sunday Strategy' text overlay.

Newsletter

Can Cannes Keep Up with AI Creativity?

As the Cannes Lions festival kicks off with are new categories & standards shifting with AI and creativity? This and more in this week’s Sunday Strategy.

June 21, 2026

Newsletter

Will the World Cup Shift Attitudes About America?

Will the World Cup shift perceptions of brand America? Nike goes full Knicks and more in this issue of Sunday Strategy.

June 16, 2026

Newsletter

Why “Liminal Horror” Went Mainstream

What can thatched roof feuds teach us about innovation? Is Liminal Horror a pandemic callback for Gen Z? These and more in this week’s Sunday Strategy

June 8, 2026

Newsletter

The “Friendship Economy”: Brands Selling Connection

What happens when love bombing comes to the friendship economy? What’s driving the rise of LitRPG? These stories and more in this week’s Sunday Strategy

June 2, 2026

Newsletter

Spotify’s “Real Fans” Bet vs. Google’s Forced AI Remixes

Despite AI doubts, can Google force us to use it more with Remix? Can Spotify reward real fans with tickets? This and more in this week’s Sunday Strategy

May 25, 2026

Newsletter

Will AI Writing Kill the Digression?

As AI changes how we communicate, will it optimize us away from richer, less direct stories? This and more in this week’s issue of Sunday Strategy.

May 10, 2026

Newsletter

OpenAI’s “Goblin Mode” and the Rethinking of Museums

Is a love of raccoons or goblins something that make’s AI more or less human? We look at this and more in this week’s issue of Sunday Strategy

May 3, 2026

Page1 Page2 Page3 Page4 Page5

Browse by theme All thinking →

Advertising64
Agency Business31
AI81
Brand Strategy76
Consumer Behavior83
Creator Economy12
Culture84
Health2
Identity4
Media35
Naming1
Nostalgia5
Purpose & Sustainability10
Regulation & Privacy6
Social Media48
Tech64

Let’s Talk About It.

From long-term partnerships to short-term projects and workshops. Tell us the problem and we’ll design what a partnership could look like.

Sunday Isn't Scary,
With a Strategy.

Sunday Strategy is our take on the stories, trends & ads shaping next week – delivered every Sunday via Substack. Unsubscribe anytime.

Email

Strategy

Brand Strategy
Creative Strategy
Comms Planning
Consulting & Advisory

Who We Work With

Brands
Startups
Agencies & In-House
Non-Profits & Cultural Orgs

Airgo

Airgo Insights
Share of Search
Cultural Trends
Airgo MCP

Company

About
Thinking
What We Do
Contact

Linkedin Youtube Spotify Rss Tiktok Threads Envelope

© 2026 New Classic · hello@newclassic.agency