Culture – New Classic

Thinking

Can We Counter Trendslop in AI & Strategy?

LLMs & AI are accused of creating ‘trendslop’ as strategic output, but sloppy strategy predates the AI boom. We look at four applications of AI in strategy.

March 24, 2026

Newsletter

Bonused in AI Tokens? The Rise of Being Paid in “Potential”

Would you want to be bonus’d partially in AI Tokens? Can TikTok be old enough to create nostalgia? These and more in this week’s Sunday Strategy

March 22, 2026

Newsletter

The “Great Unpolishing”: Why Brands Ditch Polish

As authenticity takes over for aspiration, Burger CEOs struggling to eat their own product are just another piece of the ‘Great Unpolishing’.

March 8, 2026

Newsletter

Hiring the Autodidact: Self-Taught Skills vs. the Résumé

Can self taught skills help you get a job? Can Axe teach its users to spray with subtlety? These stories and more in this week’s issue of Sunday Strategy.

March 1, 2026

Newsletter

Billable Hours vs. Outcomes: The Agency Pricing Trap

Can agencies leave billable hours behind without doing outcome based pricing? Who wants humanoid robots? These and more in this week’s issue of Sunday Strategy

February 22, 2026

Newsletter

The Performative AI Takeover: AI as Theatre

Does the AI revolution look like Moltbook and Moltwork or are we seeing a performative AI takeover on our terms? This and more in this week’s Sunday Strategy.

February 16, 2026

Newsletter

2026 Super Bowl Ads: What Worked, From Celebrity to Heritage

What will we be talking about after this year’s Super Bowl ads? We look at 6 outstanding questions from this year’s big game in our Super Bowl special.

February 9, 2026

Newsletter

The Class Shift in Selling GLP-1s

Hims & Hers new Super Bowl Ad shows the growing class shift in selling GLP-1s. Should we merge Strategists & Creatives? These and more in this week’s issue.

February 4, 2026

Newsletter

The Myth of the Child Prodigy

What do ChatGPT ads mean for the platform? What did we get wrong about ‘child prodigies’? We look at these and more in the 100th issue of Sunday Strategy

January 18, 2026

Newsletter

“Conformity Gate” and the Limits of Stan Culture

What happens when fandoms won’t stop like Netflix & Conformity Gate? Google Gemini + Apple AI and more in this week’s issue of Sunday Strategy

January 11, 2026