Culture – New Classic

Newsletter

“Ad-Like Objects”: The Real Risk AI Poses to Advertising

Are we angry about AI in ads or ‘how’ AI is being used in ads? We look at the growing risk of ‘Ad Like Objects’ and more in this week’s Sunday Strategy

December 14, 2025

Newsletter

Brand Friction vs. Rage-Baiting: Two Ways to Get Attention

When does healthy brand friction become brand rage baiting? How does social shopping change shopping behavior? These and more in this week’s Sunday Strategy

December 7, 2025

Newsletter

Black Friday’s AI Frenemy

Is Die Hard a Christmas Movie? New Research Says No. This, Black Friday vs. AI and more in this week’s issue of Sunday Strategy

November 30, 2025

Newsletter

Selling to “Sephora Kids”: Marketing’s New Youth Frontier

Sephora Kids are back and brands are selling to them. WPP flirts with Havas. These stories and more in this week’s issue of Sunday Strategy.

November 17, 2025

Lists

2025 Holiday Ad Live Round-Up

What do a Kiera Knightly Rom-Com, 90s Rave Culture, Goths and a LEGO choir have in common? They’re all in this year’s live list of 2025 holiday ads.

November 13, 2025

Newsletter

The AI Transparency Paradox

A new study shows AI ads drive higher click through, until they’re disclosed as AI. The AI transparency paradox, Holiday ads and more in this week’s issue.

November 9, 2025

Newsletter

Early Holiday Ads and the Risk of Ad Wear-Out

When Holiday Ads Arrive Early, Should We Worry About Christmas Wear Out? Is AI De-Skilling a Problem? These and more in this issue of Sunday Strategy

November 2, 2025

Newsletter

Branded Horror: When Brands Lean Into Halloween Scares

Why are more ads turning to brand horror at Halloween? Why are professional wearables sinister? These stories and more in this week’s issue of Sunday Strategy

October 26, 2025

Newsletter

The Drowning Internet: When AI Content Floods the Web

Will AI content drown the internet as we know it? Recent research says we’re near a ‘Drowned Internet’ already. We cover this and more in Sunday Strategy.

October 19, 2025