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Culture

Cultural trends, internet moments and offline shifts brands can learn from — the raw material of cultural intelligence.

Cover image for Airgo Trend Report, dated 6.19.2026, featuring a colorful painted globe and vibrant splash artwork.
Airgo Reports
Airgo Trend Report: June 19, 2026

This Week in Culture shows a strong public desire for transparency and a return to belonging, with people seeking connection and shared experiences.

June 19, 2026
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Newsletter
Why “Liminal Horror” Went Mainstream

What can thatched roof feuds teach us about innovation? Is Liminal Horror a pandemic callback for Gen Z? These and more in this week’s Sunday Strategy

June 8, 2026
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Newsletter
The “Friendship Economy”: Brands Selling Connection

What happens when love bombing comes to the friendship economy? What’s driving the rise of LitRPG? These stories and more in this week’s Sunday Strategy

June 2, 2026
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Newsletter
Spotify’s “Real Fans” Bet vs. Google’s Forced AI Remixes

Despite AI doubts, can Google force us to use it more with Remix? Can Spotify reward real fans with tickets? This and more in this week’s Sunday Strategy

May 25, 2026
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Newsletter
Will AI Writing Kill the Digression?

As AI changes how we communicate, will it optimize us away from richer, less direct stories? This and more in this week’s issue of Sunday Strategy.

May 10, 2026
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Newsletter
OpenAI’s “Goblin Mode” and the Rethinking of Museums

Is a love of raccoons or goblins something that make’s AI more or less human? We look at this and more in this week’s issue of Sunday Strategy

May 3, 2026
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Newsletter
Productivity Paranoia: Managing AI’s “Infinite Potential”

How do we manage the infinite potential promised by AI without having productivity paranoia? We look at this and more in this week’s Sunday Strategy

April 26, 2026
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Newsletter
Vibe Crafting vs. Vibe Coding

Can Vibe Crafting do for hardware what Vibe Coding did for software? Can brands troll runners? These and more in this week’s Sunday Strategy

April 20, 2026
Newsletter
Prediction Markets vs. Information: The Difference

When everything is gambling, thanks to prediction markets, is information and news the last thing to rig? We look at this and more in this week’s Sunday Strategy.

April 13, 2026
Newsletter
AI Delusion vs. Social Media Extremism

Can AI nudge people back to the ‘middle’ as Social Media pushes them to the extreme? Is everything game for LinkedIn now? These and more in this issue.

April 6, 2026
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