Culture – New Classic

Cover for Áirgo Trend Report (7.17.2026): multicolored abstract collage with a large white geometric symbol.

Airgo Reports

Airgo Trend Report: July 17th, 2026

The cultural mood is shifting, with a notable move towards Curation over Abundance as intimate live experiences pop up amongst a wave of digital content.

July 17, 2026

Collage poster featuring a plaster head wearing headphones and bold 'Sunday Strategy' text, with bright pink/green scribbles and urban collage background.

Newsletter

Why Is Everyone Maxxing?

From sleepmaxxing to whimsymaxxing, why is everyone suddenly optimizing everything? The rise (and peak?) of maxxing + more this week.

July 6, 2026

Airgo Reports

Airgo Trend Report: July 2, 2026

This week’s Airgo Cultural Trends report saw a clear move towards greater control and curation across several cultural tensions.

July 2, 2026

Cover image for Airgo Trend Report, showing the title and date over a colorful abstract mosaic.

Airgo Reports

Airgo Trend Report: June 26, 2026

This week saw a significant push towards personalised and autonomous choices, indicating a desire for greater individual agency.

June 26, 2026

Cover art: a woman with oversized blue headphones and sunglasses at a sunny seaside town; bold 'Sunday Strategy' text overlay.

Newsletter

Can Cannes Keep Up with AI Creativity?

As the Cannes Lions festival kicks off with are new categories & standards shifting with AI and creativity? This and more in this week’s Sunday Strategy.

June 21, 2026

Cover image for Airgo Trend Report, dated 6.19.2026, featuring a colorful painted globe and vibrant splash artwork.

Airgo Reports

Airgo Trend Report: June 19, 2026

This Week in Culture shows a strong public desire for transparency and a return to belonging, with people seeking connection and shared experiences.

June 19, 2026

Newsletter

Why “Liminal Horror” Went Mainstream

What can thatched roof feuds teach us about innovation? Is Liminal Horror a pandemic callback for Gen Z? These and more in this week’s Sunday Strategy

June 8, 2026

Newsletter

The “Friendship Economy”: Brands Selling Connection

What happens when love bombing comes to the friendship economy? What’s driving the rise of LitRPG? These stories and more in this week’s Sunday Strategy

June 2, 2026

Newsletter

Spotify’s “Real Fans” Bet vs. Google’s Forced AI Remixes

Despite AI doubts, can Google force us to use it more with Remix? Can Spotify reward real fans with tickets? This and more in this week’s Sunday Strategy

May 25, 2026