Brand Strategy – New Classic

Newsletter

Vibe Crafting vs. Vibe Coding

Can Vibe Crafting do for hardware what Vibe Coding did for software? Can brands troll runners? These and more in this week’s Sunday Strategy

April 20, 2026

Newsletter

Prediction Markets vs. Information: The Difference

When everything is gambling, thanks to prediction markets, is information and news the last thing to rig? We look at this and more in this week’s Sunday Strategy.

April 13, 2026

Newsletter

AI Delusion vs. Social Media Extremism

Can AI nudge people back to the ‘middle’ as Social Media pushes them to the extreme? Is everything game for LinkedIn now? These and more in this issue.

April 6, 2026

Newsletter

Is Social Media Facing Its “Big Tobacco Moment”?

Can Robots smash their way into our everyday life with a pratfall? Is Social Media facing their ‘big tobacco’ moment or something worse? These and more this week.

March 29, 2026

Thinking

Why Marketing Needs More Than Certifications

1/3rd of marketers reportedly lack foundational marketing knowledge, but are certifications the answer or does the industry need a wider shared knowledge base?

March 28, 2026

Thinking

Can We Counter Trendslop in AI & Strategy?

LLMs & AI are accused of creating ‘trendslop’ as strategic output, but sloppy strategy predates the AI boom. We look at four applications of AI in strategy.

March 24, 2026

Newsletter

Bonused in AI Tokens? The Rise of Being Paid in “Potential”

Would you want to be bonus’d partially in AI Tokens? Can TikTok be old enough to create nostalgia? These and more in this week’s Sunday Strategy

March 22, 2026

Newsletter

The “Great Unpolishing”: Why Brands Ditch Polish

As authenticity takes over for aspiration, Burger CEOs struggling to eat their own product are just another piece of the ‘Great Unpolishing’.

March 8, 2026

Newsletter

Hiring the Autodidact: Self-Taught Skills vs. the Résumé

Can self taught skills help you get a job? Can Axe teach its users to spray with subtlety? These stories and more in this week’s issue of Sunday Strategy.

March 1, 2026

Newsletter

2026 Super Bowl Ads: What Worked, From Celebrity to Heritage

What will we be talking about after this year’s Super Bowl ads? We look at 6 outstanding questions from this year’s big game in our Super Bowl special.

February 9, 2026