Brand Strategy – New Classic

Newsletter

The Class Shift in Selling GLP-1s

Hims & Hers new Super Bowl Ad shows the growing class shift in selling GLP-1s. Should we merge Strategists & Creatives? These and more in this week’s issue.

February 4, 2026

Newsletter

AI Doesn’t Help All Employees Equally

Why doesn’t AI help all employees equally? What TikTok’s US deal means for Algo Nationalism. These and more in this week’s Sunday Strategy newsletter.

January 25, 2026

Newsletter

The Myth of the Child Prodigy

What do ChatGPT ads mean for the platform? What did we get wrong about ‘child prodigies’? We look at these and more in the 100th issue of Sunday Strategy

January 18, 2026

Newsletter

“Conformity Gate” and the Limits of Stan Culture

What happens when fandoms won’t stop like Netflix & Conformity Gate? Google Gemini + Apple AI and more in this week’s issue of Sunday Strategy

January 11, 2026

Lists

Sunday Strategy’s 2025 Year in Review

A lot happened in 2025 for marketers, but across Sunday Strategy’s weekly newsletter – we’ve tracked six key shifts to consider from the last year.

January 2, 2026

Newsletter

“Ad-Like Objects”: The Real Risk AI Poses to Advertising

Are we angry about AI in ads or ‘how’ AI is being used in ads? We look at the growing risk of ‘Ad Like Objects’ and more in this week’s Sunday Strategy

December 14, 2025

Newsletter

Brand Friction vs. Rage-Baiting: Two Ways to Get Attention

When does healthy brand friction become brand rage baiting? How does social shopping change shopping behavior? These and more in this week’s Sunday Strategy

December 7, 2025

Newsletter

Black Friday’s AI Frenemy

Is Die Hard a Christmas Movie? New Research Says No. This, Black Friday vs. AI and more in this week’s issue of Sunday Strategy

November 30, 2025

Newsletter

In Defense of Thought Leadership

While D&AD’s latest creativity campaign makes a lot of great points, it misses one about thought leadership in advertising. We look at this and more this week.

November 24, 2025

Newsletter

Selling to “Sephora Kids”: Marketing’s New Youth Frontier

Sephora Kids are back and brands are selling to them. WPP flirts with Havas. These stories and more in this week’s issue of Sunday Strategy.

November 17, 2025