Brand Strategy – New Classic

Newsletter

The Problem With Professional Certifications

What is the value of professional certifications? Can you sell horsepower as a subscription? We look at these stories and more in this issue of Sunday Strategy

August 24, 2025

Newsletter

Can We Accept Superintelligent AI Assistants?

Can we accept Meta’s vision of Super Intelligent AI Assistants in our daily lives? Can comments raise awareness of cancer? This and more in Sunday Strategy.

August 3, 2025

Newsletter

What’s the Real Risk of AI-Driven Pricing?

With Delta’s announcement of expanding AI pricing use, what’s the risk & reality of the technology now? We look at this & more in this issue of Sunday Strategy

July 27, 2025

Thinking

‘Coldplaygate’ and the Risk of Brand Shaming

The viral Coldplaygate kiss cam moment turned executives into brand fodder, but what risks exist around brand shaming?

July 22, 2025

Newsletter

So You’ve Been Brand Shamed — Now What?

What happens when brands hop into moments of shame like Coldplaygate? We look at what happens when you’ve been brand shamed + more in Sunday Strategy.

July 20, 2025

Newsletter

The Risk of Rose-Tinted Advertising

What’s the risk in Rose Tinted Ads? How does AI Music address its uncertainty issue? This and more in this week’s Sunday Strategy issue.

July 14, 2025

Newsletter

Dr. Squatch, Bathwater Soap, and the Rise of Weird Ads

Think weird advertising is dead? Check out Dr. Squatch’s soap from Syndey Sweeney’s bathwater. We look at this and more in this week’s issue.

June 1, 2025

Thinking

Take the Penny, Leave the $.99 Pricing Strategy

The death of the penny doesn’t mean the death of $.99 pricing strategy as technology and rounding look to keep US prices as we expect them.

May 26, 2025

Thinking

Reinventing the Wheel: The Future of Advertising, Strategy & AI

What will the advertising industry look like in the future? How much will AI advertising change? We look across different agency operating models to see.

May 19, 2025