Advertising – New Classic

Newsletter

Hiring the Autodidact: Self-Taught Skills vs. the Résumé

Can self taught skills help you get a job? Can Axe teach its users to spray with subtlety? These stories and more in this week’s issue of Sunday Strategy.

March 1, 2026

Newsletter

Billable Hours vs. Outcomes: The Agency Pricing Trap

Can agencies leave billable hours behind without doing outcome based pricing? Who wants humanoid robots? These and more in this week’s issue of Sunday Strategy

February 22, 2026

Newsletter

The Performative AI Takeover: AI as Theatre

Does the AI revolution look like Moltbook and Moltwork or are we seeing a performative AI takeover on our terms? This and more in this week’s Sunday Strategy.

February 16, 2026

Newsletter

2026 Super Bowl Ads: What Worked, From Celebrity to Heritage

What will we be talking about after this year’s Super Bowl ads? We look at 6 outstanding questions from this year’s big game in our Super Bowl special.

February 9, 2026

Newsletter

The Class Shift in Selling GLP-1s

Hims & Hers new Super Bowl Ad shows the growing class shift in selling GLP-1s. Should we merge Strategists & Creatives? These and more in this week’s issue.

February 4, 2026

Newsletter

AI Doesn’t Help All Employees Equally

Why doesn’t AI help all employees equally? What TikTok’s US deal means for Algo Nationalism. These and more in this week’s Sunday Strategy newsletter.

January 25, 2026

Newsletter

The Myth of the Child Prodigy

What do ChatGPT ads mean for the platform? What did we get wrong about ‘child prodigies’? We look at these and more in the 100th issue of Sunday Strategy

January 18, 2026

Lists

Sunday Strategy’s 2025 Year in Review

A lot happened in 2025 for marketers, but across Sunday Strategy’s weekly newsletter – we’ve tracked six key shifts to consider from the last year.

January 2, 2026

Newsletter

Short-Form Social Hits the Living Room TV

Can Instagram succeed to get short form content on TV? Where does Financial Nihilism lead young investing? These and more in this issue of Sunday Strategy?

December 22, 2025

Newsletter

“Ad-Like Objects”: The Real Risk AI Poses to Advertising

Are we angry about AI in ads or ‘how’ AI is being used in ads? We look at the growing risk of ‘Ad Like Objects’ and more in this week’s Sunday Strategy

December 14, 2025