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Brand Strategy

Thinking on positioning, repositioning and building brands that last — the core of what we do, applied to each week’s news, trends and work.

Newsletter

It’s 2025 — Now What?

January 5, 2025

Thinking

When Can There Be Too Much Truth in Advertising?

June 13, 2024

Thinking

AI and the Amplified Strategist

May 13, 2024

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Sunday is less scary with a strategy, so our weekly newsletter gives you the stories, trends & ads that help you prepare to tackle the next week with fresh inspiration.

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