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Thinking
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Brand Strategy

Thinking on positioning, repositioning and building brands that last — the core of what we do, applied to each week’s news, trends and work.

Newsletter

Designing Experiences for Robots, Not Just People

This week we look at how UX is changing based on AI, IKEA’s move to bring back the Harlem Shake and more in Sunday Strategy.

January 26, 2025

Newsletter

TikTok’s Departure and Its US Legacy

Despite a short term shutdown, what does the TikTok closure tell us about its legacy? This and more in this issue.

January 19, 2025

Newsletter

What Happens When Social Media Is Neither?

What happens when social media is neither ‘social’ or useful ‘media’? How do we fix it? This and more in this week’s issue.

January 12, 2025

Newsletter

It’s 2025 — Now What?

We’ve rung in a new year, but what are consumer attitudes for 2025? This and more in this issue.

January 5, 2025

Thinking

When Can There Be Too Much Truth in Advertising?

Can advertising be too truthful? Are there truths that consumers aren’t ready for?

June 13, 2024

Thinking

AI and the Amplified Strategist

AI will change how strategists work, but that doesn’t have to be for the worse. Welcome to the age of the Amplified Strategist.

May 13, 2024

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Purpose & Sustainability10
Regulation & Privacy6
Social Media48
Tech64

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Sunday Strategy is our take on the stories, trends & ads shaping next week – delivered every Sunday via Substack. Unsubscribe anytime.

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