Brand Strategy – New Classic

Newsletter

US Tourism’s Looming Crisis

What will happen to US tourism? How is the ‘manosphere’ expanding? These and more in this issue of Sunday Strategy.

March 15, 2025

Thinking

How Do You Name a Brand?

How do you name a brand? It is important and seemingly complex, but the secret to doing it well is identifying what job it does.

March 9, 2025

Newsletter

What Do We Call OpenAI’s $20k AI Agents?

What should we call OpenAI’s potential $20k AI agents? How did KFC make fake games real? These and more in this issue.

March 9, 2025

Newsletter

The Fractured Internet: The Shift to a Smaller Web

Is the future of the internet smaller? Goodbye Skype. These and more in this week’s issue.

March 2, 2025

Newsletter

AI Guidance Counsellors Are Coming

AI is stepping into the role of guidance counsellor, advising students and workers on life-shaping decisions. This issue examines AI guidance counsellors, plus strategic optimism in advertising, crisis nostalgia, and

February 23, 2025

Thinking

A Case for Strategic Optimism in Advertising

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February 20, 2025

Newsletter

Zyn’s US Rise and the New Nicotine Marketing

How did Zyn take over America? Can a missing finger make the world’s most unique Valentine’s Day ad? These and more in this issue of Sunday Strategy.

February 16, 2025

Newsletter

Winning the Super Bowl Ad Game

Who won the 2024 Super Bowl Ad Game? Should we humanize technology? We look at these and more in this issue of Sunday Strategy.

February 9, 2025

Newsletter

Has LinkedIn Become Weird — or Is It Just Work?

Has LinkedIn turned weird or is the way we work to blame? Walton Goggins is selling goggles. We look at these stories and more in this issue of Sunday Strategy.

February 2, 2025

Thinking

Your Strategic Philosophy Is Your Moat

As strategists staring down the barrel of an AI disrupted industry, our strategic philosophy, and how unique it is, are our last line of defense.

February 1, 2025