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Brand Strategy

Thinking on positioning, repositioning and building brands that last — the core of what we do, applied to each week’s news, trends and work.

Newsletter

The Fractured Internet: The Shift to a Smaller Web

March 2, 2025

Newsletter

AI Guidance Counsellors Are Coming

February 23, 2025

Thinking

A Case for Strategic Optimism in Advertising

February 20, 2025

Newsletter

Zyn’s US Rise and the New Nicotine Marketing

February 16, 2025

Newsletter

Winning the Super Bowl Ad Game

February 9, 2025

Newsletter

Has LinkedIn Become Weird — or Is It Just Work?

February 2, 2025

Thinking

Your Strategic Philosophy Is Your Moat

February 1, 2025

Newsletter

Designing Experiences for Robots, Not Just People

January 26, 2025

Newsletter

TikTok’s Departure and Its US Legacy

January 19, 2025

Newsletter

What Happens When Social Media Is Neither?

January 12, 2025

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Sunday is less scary with a strategy, so our weekly newsletter gives you the stories, trends & ads that help you prepare to tackle the next week with fresh inspiration.

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