Agency Business – New Classic

Thinking

Reinventing the Wheel: The Future of Advertising, Strategy & AI

What will the advertising industry look like in the future? How much will AI advertising change? We look across different agency operating models to see.

May 19, 2025

Thinking

Agencies, Cost, Consolidation & Shoeless Kids

GroupM’s consolidation into WPP Media isn’t just about efficiencies, its about a lack of distinct agency philosophies in advertising overall.

May 9, 2025

Newsletter

Creativity vs. Meta’s “Infinite Creative”

Breaking down Meta’s vision for Infinite Creative. Irn Bru sells Unicorn Tears. These and more in this issue of Sunday Strategy.

May 4, 2025

Newsletter

What Do We Call OpenAI’s $20k AI Agents?

What should we call OpenAI’s potential $20k AI agents? How did KFC make fake games real? These and more in this issue.

March 9, 2025

Newsletter

AI Guidance Counsellors Are Coming

AI is stepping into the role of guidance counsellor, advising students and workers on life-shaping decisions. This issue examines AI guidance counsellors, plus strategic optimism in advertising, crisis nostalgia, and

February 23, 2025