Culture – New Classic

Thinking

In Advertising, 90s Nostalgia Goes Both Ways

90s nostalgia advertising is having a moment amongst economic worry and uncertainty for millennials, but it isn’t always used in the same way by brands.

June 10, 2025

Newsletter

Can a “Third Space” Still Exist?

Can any brands create a modern ‘Third Space’? We discuss this and more in this issue of Sunday Strategy

June 8, 2025

Newsletter

Can Anything Actually Replace Our Phones?

Does the death of the penny kill $.99 pricing? We look at this and more in this week’s issue of Sunday Strategy.

May 25, 2025

Airgo Reports

How Far Can Consumer Attention Take Wrexham’s Football Fairy Tale?

How far can football team Wrexham go? After three straight promotions their rise is impressive, but so is the level of consumer attention they’ve captured.

May 8, 2025

Thinking

Navigating the Certainty Recession

100% film tariffs? $3k iPhones? Limited Toys at Christmas? How Do Brands Navigate the Uncertainty Around Us?

May 5, 2025

Newsletter

Creativity vs. Meta’s “Infinite Creative”

Breaking down Meta’s vision for Infinite Creative. Irn Bru sells Unicorn Tears. These and more in this issue of Sunday Strategy.

May 4, 2025

Newsletter

The Impact of “Masculinity Influencers” on Young Men

What is the impact of Masculinity Influencers on Young Men, Wrexham’s fairy tale + more in this issue of Sunday Strategy

April 27, 2025

Newsletter

Social Media’s Slip Away From Socialising

Does social media still have any socializing? Can parents join the spring break party? These stories and more in this week’s issue of Sunday Strategy.

April 20, 2025

Newsletter

Fake AI Job Applicants Are Flooding Hiring

How big of a risk are fake AI job applicants? How do we navigate the ‘certainty recession’? These stories and more in this week’s issue of Sunday Strategy.

April 13, 2025