Culture – New Classic

Thinking

The Velvet Sundown & AI Generated Music’s Uncertainty Issue

The Success of AI Band ‘The Velvet Sundown’ May Be the Moment We Recognize AI Music’s Uncertainty Issue

July 11, 2025

Thinking

Can Sports Shift How We Think About Climate Change?

With extreme temperatures interrupting Wimbledon and the FIFA Club World Cup, can sports be a force to change how we think about climate change?

July 9, 2025

Thinking

The Increasing Power of Personal Taste vs. AI

When AI can create limitless content, is our greatest human asset our taste and ability to curate and guide it?

July 8, 2025

Newsletter

The Rise of “Performative Reading”

In a world of AI collaboration, is our biggest asset our own personal taste? This and more in this week’s issue of Sunday Strategy

July 6, 2025

Thinking

In Advertising, 90s Nostalgia Goes Both Ways

90s nostalgia advertising is having a moment amongst economic worry and uncertainty for millennials, but it isn’t always used in the same way by brands.

June 10, 2025

Newsletter

Can a “Third Space” Still Exist?

Can any brands create a modern ‘Third Space’? We discuss this and more in this issue of Sunday Strategy

June 8, 2025

Newsletter

Can Anything Actually Replace Our Phones?

Does the death of the penny kill $.99 pricing? We look at this and more in this week’s issue of Sunday Strategy.

May 25, 2025

Airgo Reports

How Far Can Consumer Attention Take Wrexham’s Football Fairy Tale?

How far can football team Wrexham go? After three straight promotions their rise is impressive, but so is the level of consumer attention they’ve captured.

May 8, 2025

Thinking

Navigating the Certainty Recession

100% film tariffs? $3k iPhones? Limited Toys at Christmas? How Do Brands Navigate the Uncertainty Around Us?

May 5, 2025