Consumer Behavior – New Classic

Newsletter

How Gen Z Is Killing the Midlife Crisis

Is your next agency another brand? As Liquid Death makes ads for Boost, it may be. This issue of Sunday Strategy looks at this story and more.

September 7, 2025

Newsletter

90s Nostalgia or 90s Fantasy? The Rise of “Anemoia”

Is it 90s Nostalgia or a 90s fantasy that we’re longing for? Can there be a ‘good’ AI slowdown? We talk about this and more in this issue of Sunday Strategy

September 1, 2025

Newsletter

The Problem With Professional Certifications

What is the value of professional certifications? Can you sell horsepower as a subscription? We look at these stories and more in this issue of Sunday Strategy

August 24, 2025

Thinking

The Looming Worry of Kid’s “AI Time”

As AI Toys grow in popularity, are parents looking to reduce ‘screen time’ amongst children ready to pick up an alternative of ‘AI Time’ with its own risks?

August 20, 2025

Newsletter

Will “AI Time” Be the New Screen Time?

As AI Toys launch, is AI Time becoming the new Screen Time for parents? We look at this and more in this issue of Sunday Strategy.

August 17, 2025

Newsletter

Meta’s Location-Sharing Gamble

Why is it that Meta’s copy of Snapchat’s location sharing has sparked outrage? Can Walkers Remake a 90s classic ad? These and more in this issue of Sunday Strategy

August 10, 2025

Newsletter

Can We Accept Superintelligent AI Assistants?

Can we accept Meta’s vision of Super Intelligent AI Assistants in our daily lives? Can comments raise awareness of cancer? This and more in Sunday Strategy.

August 3, 2025

Newsletter

What’s the Real Risk of AI-Driven Pricing?

With Delta’s announcement of expanding AI pricing use, what’s the risk & reality of the technology now? We look at this & more in this issue of Sunday Strategy

July 27, 2025

Newsletter

So You’ve Been Brand Shamed — Now What?

What happens when brands hop into moments of shame like Coldplaygate? We look at what happens when you’ve been brand shamed + more in Sunday Strategy.

July 20, 2025

Newsletter

The Risk of Rose-Tinted Advertising

What’s the risk in Rose Tinted Ads? How does AI Music address its uncertainty issue? This and more in this week’s Sunday Strategy issue.

July 14, 2025