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Consumer Behavior

Why people actually buy, scroll, switch and stay loyal — the behavioural shifts and cultural signals that should shape strategy.

Thinking

A Case for Strategic Optimism in Advertising

February 20, 2025

Newsletter

Zyn’s US Rise and the New Nicotine Marketing

February 16, 2025

Newsletter

Winning the Super Bowl Ad Game

February 9, 2025

Newsletter

Has LinkedIn Become Weird — or Is It Just Work?

February 2, 2025

Thinking

Your Strategic Philosophy Is Your Moat

February 1, 2025

Newsletter

Designing Experiences for Robots, Not Just People

January 26, 2025

Newsletter

TikTok’s Departure and Its US Legacy

January 19, 2025

Newsletter

What Happens When Social Media Is Neither?

January 12, 2025

Newsletter

It’s 2025 — Now What?

January 5, 2025

Thinking

When Can There Be Too Much Truth in Advertising?

June 13, 2024

Thinking

AI and the Amplified Strategist

May 13, 2024

Thinking

Mind the Self-Employment Gap

May 5, 2024

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