Consumer Behavior – New Classic

Newsletter

Selling to “Sephora Kids”: Marketing’s New Youth Frontier

Sephora Kids are back and brands are selling to them. WPP flirts with Havas. These stories and more in this week’s issue of Sunday Strategy.

November 17, 2025

Newsletter

The AI Transparency Paradox

A new study shows AI ads drive higher click through, until they’re disclosed as AI. The AI transparency paradox, Holiday ads and more in this week’s issue.

November 9, 2025

Newsletter

Early Holiday Ads and the Risk of Ad Wear-Out

When Holiday Ads Arrive Early, Should We Worry About Christmas Wear Out? Is AI De-Skilling a Problem? These and more in this issue of Sunday Strategy

November 2, 2025

Newsletter

Branded Horror: When Brands Lean Into Halloween Scares

Why are more ads turning to brand horror at Halloween? Why are professional wearables sinister? These stories and more in this week’s issue of Sunday Strategy

October 26, 2025

Newsletter

The Drowning Internet: When AI Content Floods the Web

Will AI content drown the internet as we know it? Recent research says we’re near a ‘Drowned Internet’ already. We cover this and more in Sunday Strategy.

October 19, 2025

Newsletter

Will We Pay for Our Social Media Memories?

How much will we pay for social media memories to be stored? Can Brand Purpose 2.0 survive polarization? This and more in this issue of Sunday Strategy

October 12, 2025

Newsletter

Botnets vs. Brands: The Fight for Authentic Engagement

What happens when botnets start artificially amplifying outrage around brands? Can we control our social algorithms? This + more in this issue of Sunday Strategy

October 5, 2025

Newsletter

Is Internet Culture Getting More Cringe?

Is Internet Culture Getting More or Less Cringe? Are We All Becoming Nouveau Nihilists? These and more stories in this issue of Sunday Strategy

September 28, 2025

Newsletter

Why Meta Ray-Ban Isn’t Google Glass 2.0

Why aren’t Meta’s Ray-Ban Display Going to be Google Glass 2.0? How do people really use AI? This and more in this issue of Sunday Strategy

September 22, 2025

Newsletter

Debit, Credit, or Something In Between?

As debit or credit usage splits further, can a brand span both? Can OpenAI do more than coexist with creative? These and more in this issue of Sunday Strategy?

September 14, 2025