Media – New Classic

Newsletter

Early Holiday Ads and the Risk of Ad Wear-Out

When Holiday Ads Arrive Early, Should We Worry About Christmas Wear Out? Is AI De-Skilling a Problem? These and more in this issue of Sunday Strategy

November 2, 2025

Newsletter

Branded Horror: When Brands Lean Into Halloween Scares

Why are more ads turning to brand horror at Halloween? Why are professional wearables sinister? These stories and more in this week’s issue of Sunday Strategy

October 26, 2025

Newsletter

The Drowning Internet: When AI Content Floods the Web

Will AI content drown the internet as we know it? Recent research says we’re near a ‘Drowned Internet’ already. We cover this and more in Sunday Strategy.

October 19, 2025

Newsletter

Why Meta Ray-Ban Isn’t Google Glass 2.0

Why aren’t Meta’s Ray-Ban Display Going to be Google Glass 2.0? How do people really use AI? This and more in this issue of Sunday Strategy

September 22, 2025

Newsletter

Debit, Credit, or Something In Between?

As debit or credit usage splits further, can a brand span both? Can OpenAI do more than coexist with creative? These and more in this issue of Sunday Strategy?

September 14, 2025

Newsletter

How Gen Z Is Killing the Midlife Crisis

Is your next agency another brand? As Liquid Death makes ads for Boost, it may be. This issue of Sunday Strategy looks at this story and more.

September 7, 2025

Newsletter

90s Nostalgia or 90s Fantasy? The Rise of “Anemoia”

Is it 90s Nostalgia or a 90s fantasy that we’re longing for? Can there be a ‘good’ AI slowdown? We talk about this and more in this issue of Sunday Strategy

September 1, 2025

Newsletter

The Problem With Professional Certifications

What is the value of professional certifications? Can you sell horsepower as a subscription? We look at these stories and more in this issue of Sunday Strategy

August 24, 2025

Newsletter

Meta’s Location-Sharing Gamble

Why is it that Meta’s copy of Snapchat’s location sharing has sparked outrage? Can Walkers Remake a 90s classic ad? These and more in this issue of Sunday Strategy

August 10, 2025

Newsletter

What’s the Real Risk of AI-Driven Pricing?

With Delta’s announcement of expanding AI pricing use, what’s the risk & reality of the technology now? We look at this & more in this issue of Sunday Strategy

July 27, 2025