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Media

Where attention is going and what it costs — media strategy, channels and the platforms reshaping reach.

Newsletter

The Risk of Rose-Tinted Advertising

What’s the risk in Rose Tinted Ads? How does AI Music address its uncertainty issue? This and more in this week’s Sunday Strategy issue.

July 14, 2025

Thinking

The Velvet Sundown & AI Generated Music’s Uncertainty Issue

The Success of AI Band ‘The Velvet Sundown’ May Be the Moment We Recognize AI Music’s Uncertainty Issue

July 11, 2025

Sunday Strategy Super Bowl Special newsletter header

Newsletter

The Rise of “Performative Reading”

In a world of AI collaboration, is our biggest asset our own personal taste? This and more in this week’s issue of Sunday Strategy

July 6, 2025

Airgo Reports

How Far Can Consumer Attention Take Wrexham’s Football Fairy Tale?

How far can football team Wrexham go? After three straight promotions their rise is impressive, but so is the level of consumer attention they’ve captured.

May 8, 2025

Newsletter

Creativity vs. Meta’s “Infinite Creative”

Breaking down Meta’s vision for Infinite Creative. Irn Bru sells Unicorn Tears. These and more in this issue of Sunday Strategy.

May 4, 2025

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