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Creator Economy

Creators, platforms and the shifting economics of attention — what partnership and influence look like when everyone is a media company.

Newsletter
The Danger of AI “Yes Men”

How Dangerous are ‘Yes Man’ AI? How did KFC celebrate Mother’s Day? These and more in this issue of Sunday Strategy.

May 11, 2025
Newsletter
Designing Experiences for Robots, Not Just People

This week we look at how UX is changing based on AI, IKEA’s move to bring back the Harlem Shake and more in Sunday Strategy.

January 26, 2025
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