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Creator Economy

Creators, platforms and the shifting economics of attention — what partnership and influence look like when everyone is a media company.

Newsletter
Black Friday’s AI Frenemy

Is Die Hard a Christmas Movie? New Research Says No. This, Black Friday vs. AI and more in this week’s issue of Sunday Strategy

November 30, 2025
Newsletter
Selling to “Sephora Kids”: Marketing’s New Youth Frontier

Sephora Kids are back and brands are selling to them. WPP flirts with Havas. These stories and more in this week’s issue of Sunday Strategy.

November 17, 2025
Thinking
The Mr. Beast-ification of Culture

As Beast Land theme park opens and economic uncertainty continues, can anything stop the continued rise of get rich contests & their mascot, Mr Beast?

November 14, 2025
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Newsletter
Will We Pay for Our Social Media Memories?

How much will we pay for social media memories to be stored? Can Brand Purpose 2.0 survive polarization? This and more in this issue of Sunday Strategy

October 12, 2025
Newsletter
The Risk of Rose-Tinted Advertising

What’s the risk in Rose Tinted Ads? How does AI Music address its uncertainty issue? This and more in this week’s Sunday Strategy issue.

July 14, 2025
Newsletter
The Danger of AI “Yes Men”

How Dangerous are ‘Yes Man’ AI? How did KFC celebrate Mother’s Day? These and more in this issue of Sunday Strategy.

May 11, 2025
Newsletter
Designing Experiences for Robots, Not Just People

This week we look at how UX is changing based on AI, IKEA’s move to bring back the Harlem Shake and more in Sunday Strategy.

January 26, 2025
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