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Advertising

Analysis of advertising that works (and ads you might have missed) — campaign strategy, craft and effectiveness, drawn from our weekly review of the best and strangest work in market.

Thinking

A Case for Strategic Optimism in Advertising

#post_excerpt

February 20, 2025

Newsletter

Zyn’s US Rise and the New Nicotine Marketing

How did Zyn take over America? Can a missing finger make the world’s most unique Valentine’s Day ad? These and more in this issue of Sunday Strategy.

February 16, 2025

Newsletter

Winning the Super Bowl Ad Game

Who won the 2024 Super Bowl Ad Game? Should we humanize technology? We look at these and more in this issue of Sunday Strategy.

February 9, 2025

Thinking

When Can There Be Too Much Truth in Advertising?

Can advertising be too truthful? Are there truths that consumers aren’t ready for?

June 13, 2024

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