Advertising – New Classic

Thinking

In Advertising, 90s Nostalgia Goes Both Ways

90s nostalgia advertising is having a moment amongst economic worry and uncertainty for millennials, but it isn’t always used in the same way by brands.

June 10, 2025

Newsletter

Dr. Squatch, Bathwater Soap, and the Rise of Weird Ads

Think weird advertising is dead? Check out Dr. Squatch’s soap from Syndey Sweeney’s bathwater. We look at this and more in this week’s issue.

June 1, 2025

Thinking

Reinventing the Wheel: The Future of Advertising, Strategy & AI

What will the advertising industry look like in the future? How much will AI advertising change? We look across different agency operating models to see.

May 19, 2025

Newsletter

Social Media’s Slip Away From Socialising

Does social media still have any socializing? Can parents join the spring break party? These stories and more in this week’s issue of Sunday Strategy.

April 20, 2025

Newsletter

Fake AI Job Applicants Are Flooding Hiring

How big of a risk are fake AI job applicants? How do we navigate the ‘certainty recession’? These stories and more in this week’s issue of Sunday Strategy.

April 13, 2025

Newsletter

Tariff Anxiety vs. Polarisation

Will US Tariffs Bring the Country Together? When Did Space Get Boring? These and More in This Week’s Issue.

April 6, 2025

Newsletter

Eat Now, Pay Later: BNPL Comes to Takeaway

Are US SMBs facing a moment where brand will need to save them? What does Klarna’s DoorDash partnership mean? These and more in this issue of Sunday Strategy

March 23, 2025

Thinking

US SMBs Big Brand Moment

Recent US data shows that SMBs want to increase prices, but consumer confidence is still decreasing. Only brand building can help reconcile this challenge.

March 18, 2025

Newsletter

What Do We Call OpenAI’s $20k AI Agents?

What should we call OpenAI’s potential $20k AI agents? How did KFC make fake games real? These and more in this issue.

March 9, 2025

Newsletter

AI Guidance Counsellors Are Coming

AI is stepping into the role of guidance counsellor, advising students and workers on life-shaping decisions. This issue examines AI guidance counsellors, plus strategic optimism in advertising, crisis nostalgia, and

February 23, 2025