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US SMBs Big Brand Moment

Recent US SMB data shows a desire to increase prices to find revenue growth, but consumer confidence is still decreasing. Brand building for SMBs closes this gap.

How Do You Name a Brand?

Names are a core part of a brand's identity, but choosing one is often difficult. The secret to a good name is identifying the job it does for the brand.
Sunday Strategy Super Bowl Special newsletter header

What Do We Call OpenAI’s $20k AI Agents?

What should we call OpenAI's potential $20k AI agents? How did KFC make fake games real? These and more in this issue.

A Case for Strategic Optimism in Advertising

A better version of the advertising industry exists all around us, it just isn't evenly distributed yet.