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Our Thinking

Research, Thought Pieces & Our Weekly Newsletter, Sunday Strategy

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Is Social Media Facing Its “Big Tobacco Moment”?

Why Marketing Needs More Than Certifications

Can We Counter Trendslop in AI & Strategy?

Bonused in AI Tokens? The Rise of Being Paid in “Potential”

The “Great Unpolishing”: Why Brands Ditch Polish

Hiring the Autodidact: Self-Taught Skills vs. the Résumé

March 1, 2026
Advertising, AI, Brand Strategy, Consumer Behavior, Culture, Media, Tech

Billable Hours vs. Outcomes: The Agency Pricing Trap

The Performative AI Takeover: AI as Theatre

2026 Super Bowl Ads: What Worked, From Celebrity to Heritage

The Class Shift in Selling GLP-1s

AI Doesn’t Help All Employees Equally

The Myth of the Child Prodigy