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Research, Thought Pieces & Our Weekly Newsletter, Sunday Strategy
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The Increasing Power of Personal Taste vs. AI

When AI can create limitless content, is our greatest human asset our taste and ability to curate and guide it?
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The Rise of “Performative Reading”

In a world of AI collaboration, is our biggest asset our own personal taste? This and more in this week's issue of Sunday Strategy
Cannes 2025, AI Slop and More

Cannes’ Identity Crisis: What to Expect

What to expect from this year's Cannes festival? Will we ever miss AI Slop? These stories and more in this issue of Sunday Strategy.

In Advertising, 90s Nostalgia Goes Both Ways

90s nostalgia advertising is having a moment amongst economic worry and uncertainty for millennials, but it isn't always used in the same way by brands.
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Can a “Third Space” Still Exist?

Can any brands create a modern 'Third Space'? We discuss this and more in this issue of Sunday Strategy

Dr. Squatch, Bathwater Soap, and the Rise of Weird Ads

Think weird advertising is dead? Check out Dr. Squatch's soap from Syndey Sweeney's bathwater. We look at this and more in this week's issue.
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Take the Penny, Leave the $.99 Pricing Strategy

The death of the penny doesn't mean the death of $.99 pricing strategy as technology and rounding look to keep US prices as we expect them.
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Can Anything Actually Replace Our Phones?

Does the death of the penny kill $.99 pricing? We look at this and more in this week's issue of Sunday Strategy.
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Reinventing the Wheel: The Future of Advertising, Strategy & AI

What does the future of advertising look like? Familiar or an AI divergence? Considering where we've been shows where the industry is going.