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Research, Thought Pieces & Our Weekly Newsletter, Sunday Strategy
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GroupM's consolidation isn't a sign of advertising not respecting its own output - its a plea for greater agency distinctiveness
100% film tariffs? $3k iPhones? Limited Toys at Christmas? How Do Brands Navigate the Uncertainty Around Us?
Breaking down Meta's vision for Infinite Creative. Irn Bru sells Unicorn Tears. These and more in this issue of Sunday Strategy.
What is the impact of Masculinity Influencers on Young Men, Wrexham's fairy tale + more in this issue of Sunday Strategy
The icebucket challenge is back eleven years after its hey day and for a different cause. But can two charities share the same challenge, even after a decade?
Does social media still have any socializing? Can parents join the spring break party? These stories and more in this week's issue of Sunday Strategy.
How big of a risk are fake AI job applicants? How do we navigate the 'certainty recession'? These stories and more in this week's issue of Sunday Strategy.
Will US Tariffs Bring the Country Together? When Did Space Get Boring? These and More in This Week's Issue.
Is AI's largest barrier users' imagination? Can Durex make sex a game? This and more in this issue of Sunday Strategy.
When we can make or choose anything, we often take the same thing. Is the largest barrier to AI's potential psychological, not technological?
Are US SMBs facing a moment where brand will need to save them? What does Klarna's DoorDash partnership mean? These and more in this issue of Sunday Strategy