Gaming – New Classic

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Can Cannes Keep Up with AI Creativity?

As the Cannes Lions festival kicks off with are new categories & standards shifting with AI and creativity? This and more in this week’s Sunday Strategy.

June 21, 2026

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The “Friendship Economy”: Brands Selling Connection

What happens when love bombing comes to the friendship economy? What’s driving the rise of LitRPG? These stories and more in this week’s Sunday Strategy

June 2, 2026

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Vibe Crafting vs. Vibe Coding

Can Vibe Crafting do for hardware what Vibe Coding did for software? Can brands troll runners? These and more in this week’s Sunday Strategy

April 20, 2026

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Bonused in AI Tokens? The Rise of Being Paid in “Potential”

Would you want to be bonus’d partially in AI Tokens? Can TikTok be old enough to create nostalgia? These and more in this week’s Sunday Strategy

March 22, 2026

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2026 Super Bowl Ads: What Worked, From Celebrity to Heritage

What will we be talking about after this year’s Super Bowl ads? We look at 6 outstanding questions from this year’s big game in our Super Bowl special.

February 9, 2026

Newsletter

The Myth of the Child Prodigy

What do ChatGPT ads mean for the platform? What did we get wrong about ‘child prodigies’? We look at these and more in the 100th issue of Sunday Strategy

January 18, 2026

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Is This the End of Polished Social Media?

A new note from the Head of Instagram may have signalled the end of polished social media (and Instagram) as we know it. We look at this and more this week.

January 4, 2026

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Will We Pay for Our Social Media Memories?

How much will we pay for social media memories to be stored? Can Brand Purpose 2.0 survive polarization? This and more in this issue of Sunday Strategy

October 12, 2025

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Why Meta Ray-Ban Isn’t Google Glass 2.0

Why aren’t Meta’s Ray-Ban Display Going to be Google Glass 2.0? How do people really use AI? This and more in this issue of Sunday Strategy

September 22, 2025

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90s Nostalgia or 90s Fantasy? The Rise of “Anemoia”

Is it 90s Nostalgia or a 90s fantasy that we’re longing for? Can there be a ‘good’ AI slowdown? We talk about this and more in this issue of Sunday Strategy

September 1, 2025