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Our Thinking

Research, Thought Pieces & Our Weekly Newsletters
Research
How Far Can Consumer Attention Take Wrexham’s Football Fairy Tale?
May 8, 2025
Thinking
Navigating the Certainty Recession
May 5, 2025
Newsletter
Creativity vs. Meta’s Infinite Creative. Irn Bru Sells Unicorn Tears + More
May 4, 2025
Newsletter
What’s the Impact of ‘Masculinity Influencers’ on Young Men, Wrexham’s Fairytale + More
April 27, 2025
Thinking
Can Charities Share a Challenge?
April 22, 2025
Newsletter
Social Media’s Shift to Interest, Romantasy, Parents on Spring Break + More
April 20, 2025
Newsletter
Fake AI Job Applicants, How to Navigate the “Certainty Recession” + More
April 13, 2025
Newsletter
Tariffs and Polarization, AI Flirting Coaches, Boring Space + More
April 6, 2025
Newsletter
AI’s Language Limit, the Rare Natural Smile, Billboard Cats + More
March 30, 2025
Thinking
Is Our Imagination AI’s Largest Barrier?
March 29, 2025
Newsletter
SMBs Brand Moment, Eat Now – Pay Later, GenAI’s Traffic Increase + More
March 23, 2025
Thinking
US SMBs Big Brand Moment
March 18, 2025
Newsletter
Sunday Strategy: US Tourism’s Looming Crisis, the ‘Mainstream Manosphere’, KFC’s Cult + More
March 15, 2025
Thinking
How Do You Name a Brand?
March 9, 2025
Newsletter
What Do We Call OpenAI’s $20k Agents? How did KFC Make Fake Games Real? + More
March 9, 2025
Newsletter
The Fractured Internet, RIP Skype, Chipotle Nostalgia + More
March 2, 2025
Newsletter
AI Guidance Counselors, Late Night Brand DMs, Strategic Optimism + More
February 23, 2025
Thinking
A Case for Strategic Optimism in Advertising
February 20, 2025
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