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Thinking
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Thinking

Thought pieces and essays on brand strategy, marketing and culture from the New Classic team.

Thinking

Your Strategic Philosophy Is Your Moat

As strategists staring down the barrel of an AI disrupted industry, our strategic philosophy, and how unique it is, are our last line of defense.

February 1, 2025

Thinking

When Can There Be Too Much Truth in Advertising?

Can advertising be too truthful? Are there truths that consumers aren’t ready for?

June 13, 2024

Thinking

AI and the Amplified Strategist

AI will change how strategists work, but that doesn’t have to be for the worse. Welcome to the age of the Amplified Strategist.

May 13, 2024

Thinking

Mind the Self-Employment Gap

As more Americans move into self-employment, the gap between consumer and SMB owner optimism becomes more important as a potential trap to avoid.

May 5, 2024

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Advertising64
Agency Business31
AI81
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Consumer Behavior83
Creator Economy12
Culture84
Health2
Identity4
Media35
Naming1
Nostalgia5
Purpose & Sustainability10
Regulation & Privacy6
Social Media48
Tech64

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