Skip to content
New Classic Logo
  • Services
    • Brand Strategy
    • Creative Strategy
    • Comms Strategy
  • Clients
    • Brands
    • Startups
    • Agencies & In-House
    • Non-Profits & Cultural Orgs
  • Thinking
  • Airgo
    • Insights
    • Share of Search
    • MCP
  • About
  • Contact Us
  • Services
    • Brand Strategy
    • Creative Strategy
    • Comms Strategy
  • Clients
    • Brands
    • Startups
    • Agencies & In-House
    • Non-Profits & Cultural Orgs
  • Thinking
  • Airgo
    • Insights
    • Share of Search
    • MCP
  • About
  • Contact Us

Tech

New technology and what it means for brands — platforms, products and tools worth a strategist’s attention.

Sunday Strategy Super Bowl Special newsletter header
Newsletter
Can a “Third Space” Still Exist?

Can any brands create a modern ‘Third Space’? We discuss this and more in this issue of Sunday Strategy

June 8, 2025
Newsletter
Dr. Squatch, Bathwater Soap, and the Rise of Weird Ads

Think weird advertising is dead? Check out Dr. Squatch’s soap from Syndey Sweeney’s bathwater. We look at this and more in this week’s issue.

June 1, 2025
li header
Newsletter
Can Anything Actually Replace Our Phones?

Does the death of the penny kill $.99 pricing? We look at this and more in this week’s issue of Sunday Strategy.

May 25, 2025
Newsletter
The Impact of “Masculinity Influencers” on Young Men

What is the impact of Masculinity Influencers on Young Men, Wrexham’s fairy tale + more in this issue of Sunday Strategy

April 27, 2025
Newsletter
Social Media’s Slip Away From Socialising

Does social media still have any socializing? Can parents join the spring break party? These stories and more in this week’s issue of Sunday Strategy.

April 20, 2025
Newsletter
AI’s Language Limit

Is AI’s largest barrier users’ imagination? Can Durex make sex a game? This and more in this issue of Sunday Strategy.

March 30, 2025
Newsletter
Eat Now, Pay Later: BNPL Comes to Takeaway

Are US SMBs facing a moment where brand will need to save them? What does Klarna’s DoorDash partnership mean? These and more in this issue of Sunday Strategy

March 23, 2025
Newsletter
US Tourism’s Looming Crisis

What will happen to US tourism? How is the ‘manosphere’ expanding? These and more in this issue of Sunday Strategy.

March 15, 2025
Newsletter
The Fractured Internet: The Shift to a Smaller Web

Is the future of the internet smaller? Goodbye Skype. These and more in this week’s issue.

March 2, 2025
Newsletter
Has LinkedIn Become Weird — or Is It Just Work?

Has LinkedIn turned weird or is the way we work to blame? Walton Goggins is selling goggles. We look at these stories and more in this issue of Sunday Strategy.

February 2, 2025
Page1 Page2 Page3 Page4 Page5
Browse by theme All thinking →
  • Advertising64
  • Agency Business31
  • AI81
  • Brand Strategy76
  • Consumer Behavior83
  • Creator Economy12
  • Culture84
  • Health2
  • Identity4
  • Media35
  • Naming1
  • Nostalgia5
  • Purpose & Sustainability10
  • Regulation & Privacy6
  • Social Media48
  • Tech64
NEW CLASSIC logo with a white abstract mark on the left and bold black 'NEW CLASSIC' text

Let’s Talk About It.

From long-term partnerships to short-term projects and workshops. Tell us the problem and we’ll design what a partnership could look like.

Get In Touch

Sunday Isn't Scary,
With a Strategy.

Sunday Strategy is our take on the stories, trends & ads shaping next week – delivered every Sunday via Substack. Unsubscribe anytime.

Strategy

  • Brand Strategy
  • Creative Strategy
  • Comms Planning
  • Consulting & Advisory

Who We Work With

  • Brands
  • Startups
  • Agencies & In-House
  • Non-Profits & Cultural Orgs

Airgo

  • Airgo Insights
  • Share of Search
  • Cultural Trends
  • Airgo MCP

Company

  • About
  • Thinking
  • What We Do
  • Contact
Linkedin Youtube Spotify Rss Tiktok Threads Envelope

© 2026 New Classic · hello@newclassic.agency