Tech – New Classic

Newsletter

Is This the End of Polished Social Media?

A new note from the Head of Instagram may have signalled the end of polished social media (and Instagram) as we know it. We look at this and more this week.

January 4, 2026

Newsletter

The Rise of the “Waymo Wrangler”

In the future, we’ll all be Waymo Wranglers – but we might not give to charity as much. We look at these stories and more in the last Sunday Strategy of 2025.

December 31, 2025

Newsletter

Short-Form Social Hits the Living Room TV

Can Instagram succeed to get short form content on TV? Where does Financial Nihilism lead young investing? These and more in this issue of Sunday Strategy?

December 22, 2025

Newsletter

“Ad-Like Objects”: The Real Risk AI Poses to Advertising

Are we angry about AI in ads or ‘how’ AI is being used in ads? We look at the growing risk of ‘Ad Like Objects’ and more in this week’s Sunday Strategy

December 14, 2025

Newsletter

Black Friday’s AI Frenemy

Is Die Hard a Christmas Movie? New Research Says No. This, Black Friday vs. AI and more in this week’s issue of Sunday Strategy

November 30, 2025

Newsletter

Selling to “Sephora Kids”: Marketing’s New Youth Frontier

Sephora Kids are back and brands are selling to them. WPP flirts with Havas. These stories and more in this week’s issue of Sunday Strategy.

November 17, 2025

Newsletter

The AI Transparency Paradox

A new study shows AI ads drive higher click through, until they’re disclosed as AI. The AI transparency paradox, Holiday ads and more in this week’s issue.

November 9, 2025

Newsletter

Early Holiday Ads and the Risk of Ad Wear-Out

When Holiday Ads Arrive Early, Should We Worry About Christmas Wear Out? Is AI De-Skilling a Problem? These and more in this issue of Sunday Strategy

November 2, 2025

Newsletter

Branded Horror: When Brands Lean Into Halloween Scares

Why are more ads turning to brand horror at Halloween? Why are professional wearables sinister? These stories and more in this week’s issue of Sunday Strategy

October 26, 2025

Newsletter

The Drowning Internet: When AI Content Floods the Web

Will AI content drown the internet as we know it? Recent research says we’re near a ‘Drowned Internet’ already. We cover this and more in Sunday Strategy.

October 19, 2025