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Consumer Behavior

Why people actually buy, scroll, switch and stay loyal — the behavioural shifts and cultural signals that should shape strategy.

Newsletter

Zyn’s US Rise and the New Nicotine Marketing

How did Zyn take over America? Can a missing finger make the world’s most unique Valentine’s Day ad? These and more in this issue of Sunday Strategy.

February 16, 2025

Newsletter

Winning the Super Bowl Ad Game

Who won the 2024 Super Bowl Ad Game? Should we humanize technology? We look at these and more in this issue of Sunday Strategy.

February 9, 2025

Newsletter

What Happens When Social Media Is Neither?

What happens when social media is neither ‘social’ or useful ‘media’? How do we fix it? This and more in this week’s issue.

January 12, 2025

Newsletter

It’s 2025 — Now What?

We’ve rung in a new year, but what are consumer attitudes for 2025? This and more in this issue.

January 5, 2025

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