Consumer Behavior – New Classic

Thinking

US SMBs Big Brand Moment

Recent US data shows that SMBs want to increase prices, but consumer confidence is still decreasing. Only brand building can help reconcile this challenge.

March 18, 2025

Newsletter

US Tourism’s Looming Crisis

What will happen to US tourism? How is the ‘manosphere’ expanding? These and more in this issue of Sunday Strategy.

March 15, 2025

Newsletter

What Do We Call OpenAI’s $20k AI Agents?

What should we call OpenAI’s potential $20k AI agents? How did KFC make fake games real? These and more in this issue.

March 9, 2025

Newsletter

AI Guidance Counsellors Are Coming

AI is stepping into the role of guidance counsellor, advising students and workers on life-shaping decisions. This issue examines AI guidance counsellors, plus strategic optimism in advertising, crisis nostalgia, and

February 23, 2025

Newsletter

Zyn’s US Rise and the New Nicotine Marketing

How did Zyn take over America? Can a missing finger make the world’s most unique Valentine’s Day ad? These and more in this issue of Sunday Strategy.

February 16, 2025

Newsletter

Winning the Super Bowl Ad Game

Who won the 2024 Super Bowl Ad Game? Should we humanize technology? We look at these and more in this issue of Sunday Strategy.

February 9, 2025

Newsletter

What Happens When Social Media Is Neither?

What happens when social media is neither ‘social’ or useful ‘media’? How do we fix it? This and more in this week’s issue.

January 12, 2025

Newsletter

It’s 2025 — Now What?

We’ve rung in a new year, but what are consumer attitudes for 2025? This and more in this issue.

January 5, 2025