Consumer Behavior – New Classic

Newsletter

Creativity vs. Meta’s “Infinite Creative”

Breaking down Meta’s vision for Infinite Creative. Irn Bru sells Unicorn Tears. These and more in this issue of Sunday Strategy.

May 4, 2025

Newsletter

The Impact of “Masculinity Influencers” on Young Men

What is the impact of Masculinity Influencers on Young Men, Wrexham’s fairy tale + more in this issue of Sunday Strategy

April 27, 2025

Newsletter

Social Media’s Slip Away From Socialising

Does social media still have any socializing? Can parents join the spring break party? These stories and more in this week’s issue of Sunday Strategy.

April 20, 2025

Newsletter

Fake AI Job Applicants Are Flooding Hiring

How big of a risk are fake AI job applicants? How do we navigate the ‘certainty recession’? These stories and more in this week’s issue of Sunday Strategy.

April 13, 2025

Newsletter

Tariff Anxiety vs. Polarisation

Will US Tariffs Bring the Country Together? When Did Space Get Boring? These and More in This Week’s Issue.

April 6, 2025

Newsletter

Eat Now, Pay Later: BNPL Comes to Takeaway

Are US SMBs facing a moment where brand will need to save them? What does Klarna’s DoorDash partnership mean? These and more in this issue of Sunday Strategy

March 23, 2025

Thinking

US SMBs Big Brand Moment

Recent US data shows that SMBs want to increase prices, but consumer confidence is still decreasing. Only brand building can help reconcile this challenge.

March 18, 2025

Newsletter

US Tourism’s Looming Crisis

What will happen to US tourism? How is the ‘manosphere’ expanding? These and more in this issue of Sunday Strategy.

March 15, 2025

Newsletter

What Do We Call OpenAI’s $20k AI Agents?

What should we call OpenAI’s potential $20k AI agents? How did KFC make fake games real? These and more in this issue.

March 9, 2025

Newsletter

AI Guidance Counsellors Are Coming

AI is stepping into the role of guidance counsellor, advising students and workers on life-shaping decisions. This issue examines AI guidance counsellors, plus strategic optimism in advertising, crisis nostalgia, and

February 23, 2025