Consumer Behavior – New Classic

Thinking

The Increasing Power of Personal Taste vs. AI

When AI can create limitless content, is our greatest human asset our taste and ability to curate and guide it?

July 8, 2025

Newsletter

The Rise of “Performative Reading”

In a world of AI collaboration, is our biggest asset our own personal taste? This and more in this week’s issue of Sunday Strategy

July 6, 2025

Newsletter

How Do We Survive the “Infinite Workday”?

When new data from Microsoft shows we’re always on, how do we survive the ‘Infinite Workday’. This and more in this issue of Sunday Strategy.

June 22, 2025

Newsletter

Can a “Third Space” Still Exist?

Can any brands create a modern ‘Third Space’? We discuss this and more in this issue of Sunday Strategy

June 8, 2025

Newsletter

Dr. Squatch, Bathwater Soap, and the Rise of Weird Ads

Think weird advertising is dead? Check out Dr. Squatch’s soap from Syndey Sweeney’s bathwater. We look at this and more in this week’s issue.

June 1, 2025

Thinking

Take the Penny, Leave the $.99 Pricing Strategy

The death of the penny doesn’t mean the death of $.99 pricing strategy as technology and rounding look to keep US prices as we expect them.

May 26, 2025

Newsletter

Can Anything Actually Replace Our Phones?

Does the death of the penny kill $.99 pricing? We look at this and more in this week’s issue of Sunday Strategy.

May 25, 2025

Airgo Reports

How Far Can Consumer Attention Take Wrexham’s Football Fairy Tale?

How far can football team Wrexham go? After three straight promotions their rise is impressive, but so is the level of consumer attention they’ve captured.

May 8, 2025

Thinking

Navigating the Certainty Recession

100% film tariffs? $3k iPhones? Limited Toys at Christmas? How Do Brands Navigate the Uncertainty Around Us?

May 5, 2025