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AI

How AI is changing brand strategy, creative work and consumer behaviour — from weekly tool shifts to what machine-made culture means for brands trying to stay classic.

Newsletter

It’s 2025 — Now What?

We’ve rung in a new year, but what are consumer attitudes for 2025? This and more in this issue.

January 5, 2025

Thinking

AI and the Amplified Strategist

AI will change how strategists work, but that doesn’t have to be for the worse. Welcome to the age of the Amplified Strategist.

May 13, 2024

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