Skip to content
New Classic Logo
  • Services
    • Brand Strategy
    • Creative Strategy
    • Comms Strategy
  • Clients
    • Brands
    • Startups
    • Agencies & In-House
    • Non-Profits & Cultural Orgs
  • Thinking
  • Airgo
    • Insights
    • Share of Search
    • MCP
  • About
  • Contact Us
  • Services
    • Brand Strategy
    • Creative Strategy
    • Comms Strategy
  • Clients
    • Brands
    • Startups
    • Agencies & In-House
    • Non-Profits & Cultural Orgs
  • Thinking
  • Airgo
    • Insights
    • Share of Search
    • MCP
  • About
  • Contact Us

AI

How AI is changing brand strategy, creative work and consumer behaviour — from weekly tool shifts to what machine-made culture means for brands trying to stay classic.

Newsletter
Can We Accept Superintelligent AI Assistants?

Can we accept Meta’s vision of Super Intelligent AI Assistants in our daily lives? Can comments raise awareness of cancer? This and more in Sunday Strategy.

August 3, 2025
Newsletter
What’s the Real Risk of AI-Driven Pricing?

With Delta’s announcement of expanding AI pricing use, what’s the risk & reality of the technology now? We look at this & more in this issue of Sunday Strategy

July 27, 2025
Newsletter
So You’ve Been Brand Shamed — Now What?

What happens when brands hop into moments of shame like Coldplaygate? We look at what happens when you’ve been brand shamed + more in Sunday Strategy.

July 20, 2025
Newsletter
The Risk of Rose-Tinted Advertising

What’s the risk in Rose Tinted Ads? How does AI Music address its uncertainty issue? This and more in this week’s Sunday Strategy issue.

July 14, 2025
Thinking
The Velvet Sundown & AI Generated Music’s Uncertainty Issue

The Success of AI Band ‘The Velvet Sundown’ May Be the Moment We Recognize AI Music’s Uncertainty Issue

July 11, 2025
Thinking
The Increasing Power of Personal Taste vs. AI

When AI can create limitless content, is our greatest human asset our taste and ability to curate and guide it?

July 8, 2025
Sunday Strategy Super Bowl Special newsletter header
Newsletter
The Rise of “Performative Reading”

In a world of AI collaboration, is our biggest asset our own personal taste? This and more in this week’s issue of Sunday Strategy

July 6, 2025
Newsletter
How Do We Survive the “Infinite Workday”?

When new data from Microsoft shows we’re always on, how do we survive the ‘Infinite Workday’. This and more in this issue of Sunday Strategy.

June 22, 2025
Cannes 2025, AI Slop and More
Newsletter
Cannes’ Identity Crisis: What to Expect

What to expect from this year’s Cannes festival? Will we ever miss AI Slop? These stories and more in this issue of Sunday Strategy.

June 15, 2025
Sunday Strategy Super Bowl Special newsletter header
Newsletter
Can a “Third Space” Still Exist?

Can any brands create a modern ‘Third Space’? We discuss this and more in this issue of Sunday Strategy

June 8, 2025
Page1 Page2 Page3 Page4 Page5
Browse by theme All thinking →
  • Advertising64
  • Agency Business31
  • AI81
  • Brand Strategy76
  • Consumer Behavior83
  • Creator Economy12
  • Culture84
  • Health2
  • Identity4
  • Media35
  • Naming1
  • Nostalgia5
  • Purpose & Sustainability10
  • Regulation & Privacy6
  • Social Media48
  • Tech64
NEW CLASSIC logo with a white abstract mark on the left and bold black 'NEW CLASSIC' text

Let’s Talk About It.

From long-term partnerships to short-term projects and workshops. Tell us the problem and we’ll design what a partnership could look like.

Get In Touch

Sunday Isn't Scary,
With a Strategy.

Sunday Strategy is our take on the stories, trends & ads shaping next week – delivered every Sunday via Substack. Unsubscribe anytime.

Strategy

  • Brand Strategy
  • Creative Strategy
  • Comms Planning
  • Consulting & Advisory

Who We Work With

  • Brands
  • Startups
  • Agencies & In-House
  • Non-Profits & Cultural Orgs

Airgo

  • Airgo Insights
  • Share of Search
  • Cultural Trends
  • Airgo MCP

Company

  • About
  • Thinking
  • What We Do
  • Contact
Linkedin Youtube Spotify Rss Tiktok Threads Envelope

© 2026 New Classic · hello@newclassic.agency