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Thinking

‘Coldplaygate’ and the Risk of Brand Shaming

The viral Coldplaygate kiss cam moment turned executives into brand fodder, but what risks exist around brand shaming?

July 22, 2025

Thinking

Navigating the Certainty Recession

100% film tariffs? $3k iPhones? Limited Toys at Christmas? How Do Brands Navigate the Uncertainty Around Us?

May 5, 2025

Thinking

How Do You Name a Brand?

How do you name a brand? It is important and seemingly complex, but the secret to doing it well is identifying what job it does.

March 9, 2025

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