New Classic Posts

Thinking

Take the Penny, Leave the $.99 Pricing Strategy

The death of the penny doesn’t mean the death of $.99 pricing strategy as technology and rounding look to keep US prices as we expect them.

May 26, 2025

Newsletter

Can Anything Actually Replace Our Phones?

Does the death of the penny kill $.99 pricing? We look at this and more in this week’s issue of Sunday Strategy.

May 25, 2025

Thinking

Reinventing the Wheel: The Future of Advertising, Strategy & AI

What will the advertising industry look like in the future? How much will AI advertising change? We look across different agency operating models to see.

May 19, 2025

Thinking

Agencies, Cost, Consolidation & Shoeless Kids

GroupM’s consolidation into WPP Media isn’t just about efficiencies, its about a lack of distinct agency philosophies in advertising overall.

May 9, 2025

Airgo Reports

How Far Can Consumer Attention Take Wrexham’s Football Fairy Tale?

How far can football team Wrexham go? After three straight promotions their rise is impressive, but so is the level of consumer attention they’ve captured.

May 8, 2025